Whether working as part of a larger team or working alone, being a fundraiser entails being apart of the planning, organization, and execution of fundraising events or initiatives. The goal of a fundraiser is to raise money for, and awareness about a business venture, or deserving cause or program.
Fundraisers aim to maximise donations, through marketing efforts and by expanding reach to increase awareness. Fundraisers will need to be confident approaching, communicating and forming relationships with potential donors, and businesses, and asking for assistance from those who can help.
Due to the success of a fundraising campaign being reliant on the skills of anyone working in a fundraising role, those in the role need to be motivated, enthusiastic, persistent, and resilient in order to improve the likelihood of fundraising goals being achieved, and overall success.
Day-to-day tasks of this role:
- Reaching out to businesses and potential donors for support.
- Creating marketing and promotional materials.
- Recruiting and training volunteers.
- Organizing fundraising events and campaigns.
- Create fundraising goals and targets.
UNDERSTAND THE ROLE
Skills profile for Fundraiser
There are no requirements for formal education or specific qualifications to be in a fundraising role. Despite this, valuable on-the-job experience is favourable, as this position requires some common skills.
Being resilient is the factor that is key to success in this role. The role entails approaching businesses, corporate and high profile people, and even door knocking to obtain donations. Successful applicants must be prepared to face rejection, and not let that deter them from persevering. The applicant will need to be able to come back from failures and treat each interaction as a new opportunity.
A fundraiser will also have to be extremely results oriented. They will need to be able to prioritise the main goal, and be able to look at objections and challenges and still keep the main goal in mind. They also must be able to work towards KPIs, and want an outcome out of every interaction.
A fundraiser must also have excellent communication skills. They must be able to clearly articulate mission statements and how funds are spent, as well as be able to explain why raising donations and awareness is so important to potential donors.
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position.
Fundraiser Job Description
- Why is this role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for you?
- What technical skills are needed for this role?
- Which soft skills are applicable?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
PRO TIP #1
As achieving success in this role is based on many soft skills, it is important to get an understanding of your candidate’s overall nature, and experiences. This may include listing the desired skills for a successful applicant, as well as the common challenges that the applicant will have to face in the role, in order to attract the right fit.
PRO TIP #2
Ensure to include in the job description what it is like to work for your company, what your company values and what your expectations are for the successful candidate. This will ensure you identify the right person for your company.
Sample skills assessment
Question Type: Document
You have just been assigned to work on the account for a local nonprofit. They are preparing to host their annual fundraising gala. Here are the event details:
Who: XYZ Cares
What: Annual Fundraising Gala
When: Nov. 20, 2020 Why: To raise money to support community development projects Create a social media advertisement (Canva, Adobe, InDesign, etc.) and upload it below.
Question Type: Text
How would you handle objections in this role when people say no at first?
Question Type: Video
Describe a time where you have been set a target that seemed so far-fetched at the time but you managed to reach it.
Interview guide for Fundraiser
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The PDF interview guide contains structured questions against each of the competencies for this role.
This interview guide is intended to be used in conjunction with the Vervoe skills assessment. Where a candidate has scored Low – Medium on a skill, focus on asking more questions from that skill to gain deeper insight into their level of competency.
PDF INTERVIEW GUIDE
Get your copy of the interview guide to complete the hiring process. Includes questions against each of the skill competencies for the role.