Senior Digital Marketing Manager Job Description
Use this comprehensive Senior Digital Marketing Manager job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.
How To Write A Senior Digital Marketing Manager Job Description
Summary:
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Requirements:
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Responsibilities:
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Benefits:
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
To find the best person for the role, you need to understand what the role involves. Before creating a Senior Digital Marketing Manager job description, we recommend building your ideal Senior Digital Marketing Manager Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your Senior Digital Marketing Manager job description:
Digital Marketing
Customer Relationship Management
Marketing Strategy
Team Leadership
Senior Digital Marketing Manager Job Description
Are you a Senior Digital Marketing Manager who is passionate about leading teams and has the know how to manage various digital marketing platforms?
Senior Digital Marketing Manager Job Description Summary
Our company is seeking a Senior Digital Marketing Manager to be the head of our digital marketing team. We’re looking for someone who can build relationships with internal and external stakeholders, who knows how to best use a CRM and who can implement first rate marketing strategies. You will be a team player who provides feedback to staff on opportunities to develop and refine processes.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
Senior Digital Marketing Manager Job Responsibilities
- Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
- Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimisation and data and analytics to support future business growth.
- Working alongside Senior Stakeholders, Digital Team, and business unit Marketing leaders, establish a best of breed approach to the use of marketing technology.
- Work closely with the Digital Product team to ensure that the marketing technology strategy aligns with the organisation’s broader digital strategy and efforts
- Lead the analytics and reporting function in digital campaigns with a focus on optimisation.
- Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.
- Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies.
- Work with other team members to hit organizational goals and objectives.
- [Add or delete details about the role where necessary]
Senior Digital Marketing Manager Job Requirements
- Extensive experience implementing and working with marketing technology such as SalesForce MarketingCloud, SalesCloud and/or Microsoft Dynamix.
- Experience in the implementation of data and analytics strategies.
- Experience in media planning and buying, lead generation and acquisition strategies, ideally in Financial or Professional Services.
- Experience in leading teams and working with a wide range of stakeholders – including line management, distribution, brand and technology
- [Add or delete details about the role where necessary]
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Senior Digital Marketing Manager must empathize with their team’s concerns and problems, and it would be nice to have recent hands on experience.
Senior Digital Marketing Manager Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
