PPC Manager Job Description
Use this comprehensive PPC Manager job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.
How To Write A PPC Manager Job Description
Summary:
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Requirements:
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Responsibilities:
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Benefits:
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
To find the best person for the role, you need to understand what the role involves. Before creating a PPC Manager job description, we recommend building your ideal PPC Manager Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your PPC Manager job description:
Keyword Research
Adwords
PPC
PPC Manager Job Description Template
Are you a technical PPC Manager who is passionate about providing the best possible data analytics and thrives on driving growth?
PPC Manager Job Description Summary
Our company is seeking a PPC Manager to join our team, bringing with them a strong technical and strategic approach to our digital marketing team. You will be responsible for technical & strategic implementation of PPC (Social, Google, Microsoft), driving exceptional performance and results across our brand. This role requires a strong analytical and data focused mindset and the drive to challenge the status quo.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
PPC Manager Job Responsibilities
- Delivering exceptional Paid & Organic results across all campaigns
- Planning and execution of paid strategy & implementation, within Facebook, Instagram, LinkedIn and Google Ads products.
- The planning and execution of SEO campaign & strategy – research, technical implementation & reporting
- Strong understanding of all aspects of SEO; technical, on-site & off-site
- Multi-channel approach – strong understanding of digital channel integration (PPC/Content/Social)
- Providing data rich campaign performance insights & recommendations
- [Add or delete details about the role where necessary]
PPC Manager Job Requirements
- Current working skills in all types of Google Ads (Search, Display, YouTube etc).
- A strong understanding of statistics especially significance, experiments & measurement.
- A data driven, analytical mindset with the determination to get to the bottom of problems.
- A high proficiency to construct models based on assumptions and iterate with real world data.
- Passion for search engine marketing.
- [Add or delete details about the role where necessary]
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a PPC Manager must have sound data analysis skills and it would be nice to have base level sales experience to assist in understanding the entire funnel.
PPC Manager Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
