Performance Marketing Manager Job Description
Use this comprehensive Performance Marketing Manager job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.
How To Write A Performance Marketing Manager Job Description
Summary:
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Requirements:
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Responsibilities:
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Benefits:
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
To find the best person for the role, you need to understand what the role involves. Before creating a Performance Marketing Manager job description, we recommend building your ideal Performance Marketing Manager Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your Performance Marketing Manager job description:
SEO
PPC
Paid Acquisition
Performance Marketing Manager Job Description
Are you a superstar Performance Marketing Manager who is ready to lead the way forward in building high performing campaigns across search & social and much much more?
Performance Marketing Manager Job Description Summary
Our company is seeking a Performance Marketing Manager to lead the planning, implementation, optimisation and reporting of performance marketing initiatives to help drive traffic and maximise ROI across Paid Social channels.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
Performance Marketing Manager Job Responsibilities
- End to end management of performance marketing activity across Paid Social channels.
- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimise and report on performance.
- Develop test and learn initiatives across Paid Social.
- Work with Digital Marketing to ensure messaging across all channels are consistent and aligned.
- Work closely with the wider marketing team to optimise audience strategies.
- Ensure budget is spent across performance channels efficiently.
- Track and report on key performance indicators of media activity.
- [Add or delete details about the role where necessary]
Performance Marketing Manager Job Requirements
- Skills in search platforms including; Google AdWords, Bing Ads, SA360
- Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
- Website Analytics (mostly in Google Analytics)
- Keyword Research skills
- Experience working on a Performance Media (SEM and Social) strategy
- [Add or delete details about the role where necessary]
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Performance Marketing Manager must understand the metrics around paid advertising, and it would be nice to have Adobe suite skills.
Performance Marketing Manager Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
