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Digital Marketing Manager Job Description

Use this comprehensive Digital Marketing Manager job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.

How To Write A Digital Marketing Manager Job Description

Once you’ve determined the skills required for the role, you can write a job description to advertise your position to job seekers. Here’s what to include in a Digital Marketing Manager job description:





To find the best person for the role, you need to understand what the role involves. Before creating a Digital Marketing Manager job description, we recommend building your ideal Digital Marketing Manager Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your Digital Marketing Manager job description:

Digital Marketing

Campaign Management


Creative Thinking

Digital Marketing Manager Job Description

Are you a creative and driven Digital Marketing Manager who is passionate about curating great brand awareness and thrives on continual improvement?

Digital Marketing Manager Job Description Summary

Our company is seeking a Digital Marketing Manager to improve the volume, quality and predictability of marketing qualified leads and marketing-sourced pipeline to deliver continued increases in marketing sourced revenue. You will be a willing team player, demonstrate excellent communication skills, and always be thinking of the next idea. You will understand that you are the custodian of the brand and will have a firm grasp on modern technology and digital marketing platforms.

About Your Company

[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]

Digital Marketing Manager Job Responsibilities

As a Digital Marketing Manager at our company, you will:

Digital Marketing Manager Job Requirements

Our ideal Digital Marketing Manager will have:

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Digital Marketing Manager must have strong creative thinking skills, and it would be nice to have significant experience in creative graphic design.

Digital Marketing Manager Benefits

Pro Tip

Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.