A graphic designer utilises digital software to create visual concepts for a business. They create captivating, engaging and effective visuals to convey information and create campaigns to try and gain the attention of their customers and clients.
A graphic designer creates promotions, campaigns, social media posts, sales decks, advertisements and any other visual communication for an organization. They create these visuals online by utilizing colour, logos, pictures, fonts, and all other different design elements.
Day-to-day tasks of this role:
- Meet with superiors/team to understand the objective of the project.
- Create visual communications and concepts.
- Present designs to the team.
- Take on board feedback and make relevant adjustments.
- Create branding such as logos, colour schemes, fonts, and other design elements.
UNDERSTAND THE ROLE
Skills profile for a Graphic Designer
Some organizations will require graphic designers to have a Bachelor degree in graphic design, web design, design, advertising or another relevant field from a tertiary institution. It is also favourable that a candidate would have previous industry experience, training and a portfolio of work. There are some common skills required for this position.
It is important that a graphic designer has strong design skills. They must have experience working on various projects, and be an expert in design and software. They must also focus on usability and aesthetics in all work.
A graphic designer must also have exceptional stakeholder management skills. They must be able to manage internal and external stakeholders, and set clear expectations with stakeholders for project delivery. They must take detailed briefs from stakeholders to ensure their objective is met, and update stakeholders throughout the project on any issues or delays.
A graphic designer must also be able to work within guidelines. They must follow briefs with a creative flair and work closely with clients or internal teams to completely understand the brief and the needs of the client.
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position.
Graphic Designer Job Description
- Why is this role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for you?
- What technical skills are needed for this role?
- Which soft skills are applicable?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
PRO TIP #1
As this is a technical role, it is important to include any particular competencies this role requires. This might include listing the operating systems, graphics and design platforms or software that the graphic designer needs to be able to work with.
PRO TIP #2
Ensure that the entire recruitment process from job description to assessment to interview reiterates your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
Sample skills assessment
Question Type: Doc
Describe colour theory and how you use this in your work. Please do this in the document below.
Question Type: Text
Describe a time where a stakeholder has put unnecessary pressure on you, how did you manage this?
Works Within Guidelines
Question Type: Video
Describe the most difficult brief you have worked from and what the results were.
Interview guide for a Graphic Designer
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The PDF interview guide contains structured questions against each of the competencies for this role.
This interview guide is intended to be used in conjunction with the Vervoe skills assessment. Where a candidate has scored Low – Medium on a skill, focus on asking more questions from that skill to gain deeper insight into their level of competency.
PDF INTERVIEW GUIDE
Get your copy of the interview guide to complete the hiring process. Includes questions against each of the skill competencies for the role.