Product Marketing Manager Skills Assessment

Product Marketing Manager Skills Assessment

Assessment Details
Author
Questions
10
Skills
4
Assessment Summary
Product Marketing Managers are responsible for overseas marketing the creation and distribution of promotional campaigns for key products. The candidate will have an in-depth understanding of the product’s target market and an understanding of relevant product features. They will draw upon communication, research, problem solving and product marketing skills to create demand for products through effective messaging and marketing programs.
Skills tested in this assessment
The skills tested in this assessment for a Product Marketing Manager include communication, product marketing, research and problem solving. The answers should showcase their ability to communicate across multiple teams, understand a product and effectively market the product and its features based on research.
What to test with this assessment
You can expect to learn whether the candidate can be relied upon to market a product/ products for your business. The assessment will showcase how they research a product and its target audience, how the candidate communicates both internally and externally along with their ability to problem solve in order to keep tracking with progress. You’ll also get a sense for their personality and charisma in the video questions and see how they can articulate their thoughts and the logic behind their answers.

About the Product Marketing Manager Skills Assessment

Want to hire the best Product Marketing Manager to help your business? Use our Product Marketing Manager test to hire the best person and never make another bad hire.

A Product Marketing Manager works at the intersection of product development, marketing, and sales. It is their responsibility to develop and implement a marketing strategy roadmap for a specific product or products for a company. 

Product Marketing Manager test assesses whether job candidates can successfully handle any challenges that they are faced with whilst following company processes. 

Candidates who perform well on this Product Marketing Manager assessment will have all the technical skills to effectively market a product within your company.

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Question Type

Question

Communication

Question Type: Audio

Imagine you are successful in this role and need to communicate a new feature for your product to the sales team. How would you ensure that each sales team member understands the new feature correctly?
Question Type

Question

Research

Question Type: Video

Your manager has asked you to define your customers' pain points and learn why to help plan upcoming features. How would you figure out the pain points of your customers?
Question Type

Question

Problem Solving

Question Type: Text

Imagine you are a Product Marketing Manager for a streaming video service. You log in one day and see that one key metric has dropped by 80%. What will you do?

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