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Product Marketing Manager Skills Assessment

Assessment Category

Product

Product Marketing Manager Skills Assessment

Assessment Details
Author
Vervoe
Questions
10
AudioMultiple ChoiceTextVideo
Skills
4
CommunicationProblem SolvingProduct MarketingResearch
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Assessment Summary
Product Marketing Managers are responsible for overseas marketing the creation and distribution of promotional campaigns for key products. The candidate will have an in-depth understanding of the product’s target market and an understanding of relevant product features. They will draw upon communication, research, problem solving and product marketing skills to create demand for products through effective messaging and marketing programs.
Skills tested in this assessment
The skills tested in this assessment for a Product Marketing Manager include communication, product marketing, research and problem solving. The answers should showcase their ability to communicate across multiple teams, understand a product and effectively market the product and its features based on research.
What to test with this assessment
You can expect to learn whether the candidate can be relied upon to market a product/ products for your business. The assessment will showcase how they research a product and its target audience, how the candidate communicates both internally and externally along with their ability to problem solve in order to keep tracking with progress. You’ll also get a sense for their personality and charisma in the video questions and see how they can articulate their thoughts and the logic behind their answers.
SKill Test

About the Product Marketing Manager Skills Assessment

Want to hire the best Product Marketing Manager to help your business? Use our Product Marketing Manager test to hire the best person and never make another bad hire.

A Product Marketing Manager works at the intersection of product development, marketing, and sales. It is their responsibility to develop and implement a marketing strategy roadmap for a specific product or products for a company. 

Product Marketing Manager test assesses whether job candidates can successfully handle any challenges that they are faced with whilst following company processes. 

Candidates who perform well on this Product Marketing Manager assessment will have all the technical skills to effectively market a product within your company.

People that have strong communication skills are able to receive and give information to others in both a verbal and written form. Being a strong communicator includes being able to effectively listen and speak to others, allowing candidates to work collaboratively with other team members.
A person with strong problem-solving skills is able to find solutions to any difficult situation or issue that may arise. They are valuable assets to a team as no problem ever seems too big to solve, and they can offer strategic and logical solutions to any obstacle.
A candidate with strong research skills is able to use resources effectively to investigate a topic and come up with solutions to problems. They are able to use resources to come up with creative concepts or new understandings.
A candidate with strong product marketing skills is able to effectively craft the messaging and promotion of a product to launch to the market. They work to position their products in such a way that attracts their target audience to therefore generate sales.
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Product Marketing Manager Online Test Sample Questions

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Question Type

Question

Communication

Question Type: Audio

Imagine you are successful in this role and need to communicate a new feature for your product to the sales team. How would you ensure that each sales team member understands the new feature correctly?
Question Type

Question

Research

Question Type: Video

Your manager has asked you to define your customers' pain points and learn why to help plan upcoming features. How would you figure out the pain points of your customers?
Question Type

Question

Problem Solving

Question Type: Text

Imagine you are a Product Marketing Manager for a streaming video service. You log in one day and see that one key metric has dropped by 80%. What will you do?

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Frequently asked questions

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.

No, Vervoe assessments test for a range of both job specific hard skills and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.

We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed job description with a skills assessment can help to identify the specific skills and knowledge required for a job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right candidates for each role.

Vervoe's comprehensive recruitment guides provide a competency framework that maps out the core job-related skills and soft skills required for success in the role. A recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

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