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Siobhan Carlson

Siobhan is a dynamic B2B marketing professional with over 8 years of experience spanning small businesses to global SaaS enterprises and tech startups. Throughout her career, she has honed her skills across the marketing funnel, specializing in brand and strategy ownership, multi-channel demand generation, content marketing, account-based marketing, and performance marketing. Her proficiency extends to systems, processes, and data management, where she excels in marketing automation, CRM setup and management, and marketing analytics. Siobhan's focus has predominantly been on the APAC market, with additional exposure to European and US markets. She thrives in creative, collaborative environments, where her initiative, drive, and creative problem-solving skills can be fully leveraged. Outside of work, Siobhan is dedicated to furthering her education with an MBA, has a passion for hosting pub trivia, and is an avid listener of marketing podcasts. With her diverse skill set and strategic mindset, Siobhan is poised to drive impactful marketing initiatives and contribute to the growth of any organization she joins.

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