Skills Assessment Library

A Chief Marketing Officer's primary mission is to facilitate growth and increase sales by developing a comprehensive marketing plan that will promote brand recognition and help the organization gain a competitive advantage. In order to achieve their own goals and effectively shape their companies' public profile, CMOs must be exceptional leaders and assume the voice of the customer across the company. This assessment contains 10 questions that test a candidate's ability to succeed as a Chief Marketing Officer based on a variety of different skills that are related to the role.

• Marketing Strategy
• Stakeholder Management
• Strategic Thinking
• Team Management

A Social Media Manager plans, builds and manages a company’s social media strategy and social channels. This includes platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube. In addition to being the public voice of a brand, Social Media Managers analyze their campaigns’ success by tracking important engagement data metrics such as likes, clicks, and shares. They also work closely with the sales team to understand how this has translated into leads and new customers. This assessment contains 10 questions that test a candidate's ability to succeed as a Social Media Manager based on a variety of different skills that are related to the role.

• Analytical
• Copywriting
• Social Media
• Community Engagement