Social Media Manager Skills Assessment

Social Media Manager Skills Assessment

Assessment Summary
A Social Media Manager plans, builds and manages a company’s social media strategy and social channels. This includes platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube. In addition to being the public voice of a brand, Social Media Managers analyze their campaigns’ success by tracking important engagement data metrics such as likes, clicks, and shares. They also work closely with the sales team to understand how this has translated into leads and new customers. This assessment contains 10 questions that test a candidate’s ability to succeed as a Social Media Manager based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Social Media Manager include how skilled the candidate is in analytics, community engagement, managing social media platforms, and copywriting. The assessment tests a candidates ability to create and design a high-level overview of a social media strategy for an organization, build and manage an online community for the business, analyze and report on analytics and data, calculate engagement metrics and identify strategies to improve them, as well as strategies to turn online followers into customers.
What to test with this assessment
You can expect to learn whether a candidate can plan, create and implement social media strategies, can manage content across multiple social media platforms, can identify insights and trends of campaigns through data analytics, can work productively and collaborate with other stakeholders, can monitor, engage and grow online communities through best-practice community management and provide regular social media reports.

About the Social Media Manager Skills Assessment

Want to hire the best Social Media Manager? Use our expert Social Media Manager skills test to hire the best person and never make another bad hire.

Social Media Marketing involves utilizing social media platforms to promote your brand and the products and services sold. By publishing interesting content, engaging with the public, and promoting the business, helps to improve website traffic and increase sales. Social media is an effective way for a business to increase its reach and drive customers to its website.

This Social Media Manager test assesses whether job candidates can plan, execute and monitor a social media strategy and produce content to help achieve marketing objectives. This can include having strong analytical and copywriting skills and engaging with the community.

Candidates who perform well on this Social Media Marketing skills assessment will have all of the technical skills to execute and monitor effective social media strategies and content. They will also have the necessary soft skills to communicate and consider feedback from the online community.

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Question Type

Question

Social Media

Question Type: Video

Describe a previous campaign that you have run and how it was successful. Alternatively, can you share a campaign that wasn't a success and what you learned from it?
Question Type

Question

Community Engagement

Question Type: Text

How would you build a community for our brand? Why is this important?
Question Type

Question

Analytical

Question Type: Audio

What metrics on social media platforms do you look at when evaluating the success of a campaign?

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Frequently asked questions

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.
We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete
You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.
No, Vervoe assessments test for a range of both job specific and soft skills like communication or attention to detail. This means you're testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.
We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
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