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Social Media Manager Skills Assessment Test

Social Media Manager Skills Assessment

Assessment Details
Assessment Summary
A Social Media Manager plans, builds and manages a company’s social media strategy and social channels. This includes platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube. In addition to being the public voice of a brand, Social Media Managers analyze their campaigns’ success by tracking important engagement data metrics such as likes, clicks, and shares. They also work closely with the sales team to understand how this has translated into leads and new customers. This assessment contains 10 questions that test a candidate’s ability to succeed as a Social Media Manager based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Social Media Manager include how skilled the candidate is in analytics, community engagement, managing social media platforms, and copywriting. The assessment tests a candidates ability to create and design a high-level overview of a social media strategy for an organization, build and manage an online community for the business, analyze and report on analytics and data, calculate engagement metrics and identify strategies to improve them, as well as strategies to turn online followers into customers.
What to test with this assessment
You can expect to learn whether a candidate can plan, create and implement social media strategies, can manage content across multiple social media platforms, can identify insights and trends of campaigns through data analytics, can work productively and collaborate with other stakeholders, can monitor, engage and grow online communities through best-practice community management and provide regular social media reports.

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Summary of the Social Media Manager test

This test will verify a candidates’ mastery of building and managing a company’s social media strategy and channels.Can they leverage platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube to grow your brand and business? In addition to being the public voice of a brand and working with the wider team, this assessment will help you test if the Social Media Manager candidate can analyze their campaigns’ success by tracking important engagement data metrics.

Skills tested in this assessment
Use the Social Media Manager test to hire

The social media space is very competitive and having a community building lens and analytical edge is paramount to performing better than your competitors. Find out if your Social Media Manager has excellent community engagement, exceptional written and verbal communication skills, and a thorough understanding of data analysis and the psychology behind consumer behavior.

Created for a real day in the life

A Social Media Manager will be responsible for planning, executing, managing, and monitoring a company’s Social Media strategy to increase brand awareness, improve marketing efforts and increase sales. They must have a sound understanding of modern social media platforms and how to market a brand or product on them.

Social Media Manager Skills Assessment

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About the Social Media Manager Skills Assessment

Want to hire the best Social Media Manager? Use our expert Social Media Manager skills test to hire the best person and never make another bad hire.

Social Media Marketing involves utilizing social media platforms to promote your brand and the products and services sold. By publishing interesting content, engaging with the public, and promoting the business, helps to improve website traffic and increase sales. Social media is an effective way for a business to increase its reach and drive customers to its website.

This Social Media Manager test assesses whether job candidates can plan, execute and monitor a social media strategy and produce content to help achieve marketing objectives. This can include having strong analytical and copywriting skills and engaging with the community.

Candidates who perform well on this Social Media Marketing skills assessment will have all of the technical skills to execute and monitor effective social media strategies and content. They will also have the necessary soft skills to communicate and consider feedback from the online community.

Social media platforms are continually evolving. An elite Social Media Manager will be on top of all advancements in this space and understand the most efficient ways to use each platform to maximize each campaign’s results. These skills required include using different platforms to enhance brand engagement, collaborations, utilizing a platform’s unique target audience, and improving brand awareness through targeting campaigns.
Social media managers require a sound ability to analyze and interpret data to measure their campaigns’ success. Tracking and analyzing such metrics at likes, clicks, website visits, and shares will enable them to improve their campaigns and ensure they are effectively using their time.
Creating campaigns that resonate and engage with their brand’s community is a pertinent skill for a Social Media Manager. They will need to understand the behavioral traits habits of their target market and create posts and campaigns that are both relevant and impactful. This can range from targeted advertisement posts to informative blogs and articles.
Once something is posted online, there is no going back. A Social Media Manager must have excellent writing skills and top-shelf attention to detail. Mistakes can be very costly and set your campaigns back. Copy needs to flow, be relatable and be accurate while engaging with your target audience and be relevant. A Social Media Manager will be creating the copy for blog posts, websites, articles, eBooks, and online posts.


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Vervoe skills assessments test a range of skills in one engaging, user-friendly flow. Unlock the hidden potential of candidates and remove unnecessary offline stages from your hiring process. Increase productivity and make decisions confidently with complete transparency around candidate scoring with data-rich profiles that make it simple to compare top performers.

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Question Type


Social Media

Question Type: Video

Describe a previous campaign that you have run and how it was successful. Alternatively, can you share a campaign that wasn't a success and what you learned from it?
Question Type


Community Engagement

Question Type: Text

How would you build a community for our brand? Why is this important?
Question Type



Question Type: Audio

What metrics on social media platforms do you look at when evaluating the success of a campaign?

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Results are displayed with overall scores and rank plus breakdowns of achievements for individual skills. Top performers are easy to spot with badges and trophies.

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Frequently asked questions

A social media manager assessment is a way to measure a candidate’s ability to effectively manage social media accounts and campaigns. The assessment covers a range of topics, including strategy, content creation, community engagement, and analytics. By gauging an individual’s knowledge and skills in these areas, employers can determine whether a candidate has the skills of successfully managing a social media presence. Furthermore, the assessment can also help to identify areas where an individual may need further training. Ultimately, the social media manager assessment is an important recruitment tool for employers who are looking to hire someone to oversee their social media activities.

Vervoe can help test a social media manager’s both hard skills and soft skills. A candidate can be tested in their proficiency of Facebook, Instagram, Twitter, Pinterest, and LinkedIn. A social media manager must be gutsy and confident in order to post content that will resonate with the company’s target audience. Vervoe can help test a candidate’s ability to maintain positivity in the company brand in every online situation and use it to build relationships with customers. A social media manager must be also be intelligent and well-informed, staying up-to-date on current events, know how to use analytics to measure success, and be able to come up with creative content on a daily basis.

A social media manager online test can improve the recruitment process by providing employers with a tool to assess a candidate’s skills and knowledge. To be successful, they need candidate’s who are not only skilled in using social media platforms, but who also understand how to use them to achieve business goals. A social media manager online test can help employers identify candidates with job specific necessary skills and knowledge. By testing for specific competencies, such as content creation, community engagement, and campaign planning, employers can more accurately assess a candidate’s ability to succeed in the role. In addition, by using a social media manager online test, employers can save time and money on the recruitment process. By administering the test to a large number of candidates at once, they can quickly identify those who score highly and invite them to interview.

Yes, all assessments are fully customizable meaning you can edit a word or two or delete the question and add your own. You can also customize correct answer samples to your exact business specifications.

We offer assessments for any stage of your hiring process.

Top of Funnel: Screen candidates at the top of the funnel with interactive multiple choice questions that include multi media choices. You’ll be able to test knowledge quickly and keep candidates engaged. Assessments are quick to complete ~20min

Mid Funnel: Combine a variety of question types like multiple choice with media, video responses to see how they communicate and a couple of presentation or spreadsheet questions to dig deeper into their technical knowledge. Assessments take ~40min to complete.

Bottom Funnel: A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

You can completely customize an assessment for your brand including logo, colors and intro videos. You are also able to customize all of the candidate messaging so that it’s unique to your brand and business.
No, Vervoe assessments test for a range of both job specific and soft skills like communication or attention to detail. This means you’re testing a complete set of skills so you can be confident the candidate you hire not only has the skills to do the job but that culturally and behaviourally they’re the right fit for your business too.
We offer a range of interactive question types including code challenges, presentations, spreadsheets, document uploads, video, audio, multiple choice with media options and more. Each question type is a sample version of the real life tool. For example a code challenge is a snapshot of a live developer environment where a candidate can complete a specific task.
We have an extensive online help center with video and written tutorials to help you get up and running. Our friendly customer success team is also only a question away and can be contacted via our help center.
Yes, all skills assessment are customizable and can be created to simulate a job or task. This provides the ability to test a candidate on real-life skills and abilities required for the role. A unique combination of different types of questions can simulate how a candidate will perform in different scenarios.

Combining a detailed Social Media Manager job description with a Social Media Manager skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right Social Media Manager candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a Social Media Manager provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the Social Media Manager role. A Social Media Manager recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

Vervoe is the most sophisticated skill testing recruitment software on the market. It uses advanced machine learning to create tailored skills assessments that are instantly auto-gradable, allowing companies to test candidates for any skill, and automatically grade their response at any scale.

Vervoe’s automated AI-powered screening leads to 90% reduction in time to hire, and 67% fewer interviews per hire.

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