Social Media Manager Skills Assessment Test

Social Media Manager Skills Assessment

Assessment Details
Assessment Summary
A Social Media Manager plans, builds and manages a company’s social media strategy and social channels. This includes platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube. In addition to being the public voice of a brand, Social Media Managers analyze their campaigns’ success by tracking important engagement data metrics such as likes, clicks, and shares. They also work closely with the sales team to understand how this has translated into leads and new customers. This assessment contains 10 questions that test a candidate’s ability to succeed as a Social Media Manager based on a variety of different skills that are related to the role.
Skills tested in this assessment
The skills that are tested in this assessment for a Social Media Manager include how skilled the candidate is in analytics, community engagement, managing social media platforms, and copywriting. The assessment tests a candidates ability to create and design a high-level overview of a social media strategy for an organization, build and manage an online community for the business, analyze and report on analytics and data, calculate engagement metrics and identify strategies to improve them, as well as strategies to turn online followers into customers.
What to test with this assessment
You can expect to learn whether a candidate can plan, create and implement social media strategies, can manage content across multiple social media platforms, can identify insights and trends of campaigns through data analytics, can work productively and collaborate with other stakeholders, can monitor, engage and grow online communities through best-practice community management and provide regular social media reports.

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Summary of the Social Media Manager test

This test will verify a candidates’ mastery of building and managing a company’s social media strategy and channels.Can they leverage platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube to grow your brand and business? In addition to being the public voice of a brand and working with the wider team, this assessment will help you test if the Social Media Manager candidate can analyze their campaigns’ success by tracking important engagement data metrics.

Skills tested in this assessment
Use the Social Media Manager test to hire

The social media space is very competitive and having a community building lens and analytical edge is paramount to performing better than your competitors. Find out if your Social Media Manager has excellent community engagement, exceptional written and verbal communication skills, and a thorough understanding of data analysis and the psychology behind consumer behavior.

Created for a real day in the life

A Social Media Manager will be responsible for planning, executing, managing, and monitoring a company’s Social Media strategy to increase brand awareness, improve marketing efforts and increase sales. They must have a sound understanding of modern social media platforms and how to market a brand or product on them.

Social Media Manager Skills Assessment

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About the Social Media Manager Skills Assessment

Want to hire the best Social Media Manager? Use our expert Social Media Manager skills test to hire the best person and never make another bad hire.

Social Media Marketing involves utilizing social media platforms to promote your brand and the products and services sold. By publishing interesting content, engaging with the public, and promoting the business, helps to improve website traffic and increase sales. Social media is an effective way for a business to increase its reach and drive customers to its website.

This Social Media Manager test assesses whether job candidates can plan, execute and monitor a social media strategy and produce content to help achieve marketing objectives. This can include having strong analytical and copywriting skills and engaging with the community.

Candidates who perform well on this Social Media Marketing skills assessment will have all of the technical skills to execute and monitor effective social media strategies and content. They will also have the necessary soft skills to communicate and consider feedback from the online community.


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Question Type


Social Media

Question Type: Video

Describe a previous campaign that you have run and how it was successful. Alternatively, can you share a campaign that wasn't a success and what you learned from it?
Question Type


Community Engagement

Question Type: Text

How would you build a community for our brand? Why is this important?
Question Type



Question Type: Audio

What metrics on social media platforms do you look at when evaluating the success of a campaign?

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