How To Hire a Senior Digital Marketing Manager
Complete with job descriptions, skill profiles, and interview templates. Use this Senior Digital Marketing Manager hiring guide to help you make the right decisions, fast.
Senior Digital Marketing Manager Recruitment Guide
What does a Senior Digital Marketing Manager do?
Senior Digital Marketing Managers oversee a specific arm of the company’s marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
Day to day tasks of a Senior Digital Marketing Manager
- Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
- Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimisation and data and analytics to support future business growth.
- Working alongside Senior Stakeholders, Digital Team, and business unit Marketing leaders, establish a best of breed approach to the use of marketing technology.
- Work closely with the Digital Product team to ensure that the marketing technology strategy aligns with the organisation’s broader digital strategy and efforts
- Lead the analytics and reporting function in digital campaigns with a focus on optimisation.
- Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.
- Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies.
Senior Digital Marketing Manager definition
Senior Digital Marketing Managers are in charge of planning and managing digital marketing campaigns that promote a company's brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in digital platforms and social media.
HIRING PROCESS
Senior Digital Marketing Manager Hiring Process
Build the ideal candidate profile
Skills needed for a Senior Digital Marketing Manager
A senior digital marketing manager must have excellent leadership skills and experience in various digital platforms. They must be able to manage customer relationships and plan and implement marketing strategies.
- Digital Marketing
- Customer Relationship Management
- Marketing Strategy
- Team Leadership
Pro Tip
For senior-level roles, you’re likely to receive a smaller number of applications than you would for an entry-level position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a Senior Digital Marketing Manager job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Senior Digital Marketing Manager job description:
Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Senior Digital Marketing Manager must empathize with their team’s concerns and problems, and it would be nice to have recent hands on experience.
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a Senior Digital Marketing Manager
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Question 1
Customer Relationship Management
Question Type: Video
Discuss several ways in which you can measure customer satisfaction, directly and indirectly.
Question 2
Digital Marketing
Question Type: Document
Reach involves building awareness of your brand, products, and services on other websites and offline media to build traffic to different web presences like your main site, microsites, or social media pages. In the document, explain what key activities (at least three) increase your reach.
Question 3
Marketing Strategy
Question Type: Text
Your CEO has asked you to do some market research on previous marketing initiatives and their success. Highlight three problems/issues that could arise from using qualitative versus quantitative data when analyzing data?
INTERVIEW TOP PERFORMERS
How to interview a Senior Digital Marketing Manager
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
Making An Offer
How much does it cost to hire a Senior Digital Marketing Manager?
The US average for a Senior Digital Marketing Manager is $92,171 according to Ziprecruiter.com while the reported average salary on Comparably.com amounts to $129,824. Bonuses are a large part of the salaries in this field and they can be around $9,000 according to Comparably.
Senior Digital Marketing Manager Salary United States
Senior Digital Marketing Manager salaries in the United States range from $44,000 – $132,000 (USD). Senior Digital Marketing Manager salaries in this region will vary depending on the location and size of the brand.
Source: Ziprecruiter
Senior Digital Marketing Manager Salary United Kingdom
Senior Digital Marketing Manager salaries in the United Kingdom range from £46,000 – £83,000 (GBP). Senior Digital Marketing Manager salaries in this region will vary depending on the location and size of the brand.
Source: Glassdoor UK
Senior Digital Marketing Manager Salary Australia
Senior Digital Marketing Manager salaries in Australia range from $100,000 – $198,000 (AUD). Senior Digital Marketing Manager salaries in this region will vary depending on the location and size of the brand.
Source: Glassdoor
