Skills Assessment Library

A Senior SEM Manager is responsible for planning and implementing the search engine marketing strategies and plans for a business, whilst also managing the day-to-day operations of the SEM team. This assessment contains 9 questions that test a candidate's ability to succeed as a Senior SEM Manager based on a variety of different skills that are related to the role.

• Campaign Management
• SEM
• Marketing Analytics

An SEM Manager is charged with directly managing the business's search engine marketing programs through its design, development, and management and this will involve the formulation of SEM campaign structures, keyword strategy and research, landing page optimization, keyword bidding, creation of ad copy and A/B testing. This assessment contains 9 questions that test a candidate's ability to succeed as an SEM Manager based on a variety of different skills that are related to the role.

• Campaign Management
• SEM
• Marketing Analytics

A Digital Marketing Manager is responsible for developing and managing online marketing strategies. They will use digital channels to generate leads and brand awareness and use measurable analytics to continually improve performance. This assessment contains 10 questions that test a candidate's ability to succeed as a digital marketing manager based on a variety of different skills that are related to the role.

• Digital Marketing
• Campaign Management
• Collaboration
• Creative Thinking