Nichole Elizabeth DeMeré

Nichole Elizabeth DeMeré is a seasoned entrepreneur and visionary leader in the B2B SaaS industry, currently operating under the name Eithiriel DeMeré. With over 14 years of experience, Nichole has established herself as a driving force behind the success of numerous startups and established companies. Based in Oakland, California, her expertise encompasses a diverse range of domains, from business model innovation and community management to growth marketing and product-led strategies. Throughout her illustrious career, Nichole has played a pivotal role in shaping the trajectory of countless SaaS ventures. Notable among her achievements is her tenure as a community manager for industry giants like Product Hunt, Growth Hackers, and HubSpot, where she orchestrated dynamic engagement strategies and fostered thriving online communities. Nichole's consulting prowess extends beyond community management to encompass strategic consulting, competitive analysis, customer development, and go-to-market strategy. She has collaborated with renowned SaaS brands including Canva, Drift, Hotjar, and Freshworks, driving growth and market expansion through innovative approaches tailored to each company's unique needs. An expert in both quantitative and qualitative data analysis, Nichole has a proven track record of leveraging data-driven insights to inform decision-making and drive business outcomes. Her contributions have been featured in prestigious publications such as Forbes, Inc., and Venture Beat, cementing her reputation as a thought leader and influencer in the SaaS ecosystem. I was a Product Hunt “Maker of the Year” Nominee in 2015. I have been “seen in” the BBC World Service, Canva, Mashable, Model View Culture, Forbes, Inc.com, Venture Beat, Moz, HubSpot, Copy Hackers, and other respected media. I am honored to be in the Shine Crew with Joanna Wiebe, Tiffany da Silva, Talia Wolf, Angie Schottmuller, Claire Suellentrop, Georgiana Laudi, and April Dunford. And even if you don’t know much about me, you probably know that I love B2B SaaS. As a B2B SaaS Consultant, I take startups from problem/solution fit to product/market fit, all the way through growth marketing to scale. My specialty is in quickly diagnosing strengths and weaknesses in SaaS companies and strategizing ways to improve retention and strengthen brands. To share some of our experiences, Trevor and I are writing a book about B2B SaaS. I also have a super secret group called Unicorn Think Tank. Since you’ve reached this far, ask me about it.