SEO Specialist Job Description

SUMMARY

• Recommend best practice changes to website structure, content, linking and other factors to improve SEO positions for target keywords.
• Work with Marketing to develop and implement link building strategy and to drive SEO in content creation
• Research and implement search engine optimization recommendations.
• Work with the Marketing team colleagues to ensure broader marketing campaigns are coordinated and content and SEO dependencies are met.
• Keeping up-to-date with SEO best practice and search trends.
• Develop, monitor and distribute meaningful performance metrics as a way to evidence SEO improvement and performance.
• Work with the marketing team to optimise copy and landing pages.
• [Add or delete details about the role where necessary]

RESPONSIBILITIES

• [List all of your company’s core benefits here]
• [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
• [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
• [Consider mentioning industry-specific benefits]

REQUIREMENTS

• In-depth experience with website analytics tools
• Working knowledge of HTML and CMS (WordPress)
• Knowledge of ranking factors and search engine algorithms
• The ability to work autonomously but also as part of a team
• Excellent written and verbal communication skills
• [Add or delete details about the role where necessary]