Marketing Manager Job Description + Free PDF
Use this comprehensive Marketing Manager job description template to help you attract candidates with the right skills to perform in your business. This job description example is optimized for easy posting to online job boards or career pages.
Sample Marketing Manager Job Description
Are you a creative Marketing Manager that is passionate about marketing campaigns and is always looking for ways to improve brand awareness?
Marketing Manager Job Description Summary
Our company is seeking a Marketing Manager to improve the volume, quality, and predictability of marketing qualified leads and marketing-sourced pipeline to deliver continued increases in marketing sourced revenue. You will be a willing team player, demonstrate excellent communication skills, and always be thinking of the next idea. You will understand that you are the custodian of the brand and will have a firm grasp on modern technology and various marketing platforms
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
Marketing Manager Responsibilities
- Plan and implement multiple marketing initiatives across various platforms.
- Content copywriting, graphic design, and video editing.
- SEO and SEM management and optimization.
- Measure, analyze and report on marketing campaigns against goals (ROI and KPIs).
- Developing and maintaining automation infrastructure.
- Collaboration with multiple stakeholders, both internal and external
- Management of social media, mail marketing, and influencer marketing activities.
- Manage projects within the marketing department adhering to the marketing strategy
- Prioritization and spend of marketing budget
- Report to the Chief Marketing Officer or equivalent
- [Add or delete details about the role where necessary]
Marketing Manager Requirements
- Significant experience in developing and implementing successful marketing campaigns over various mediums.
- Strong analytical and interpretational skills.
- Creative mindset.
- Strong understanding of major social media channels (Facebook, Instagram, Twitter, TikTok, LinkedIn).
- Outstanding written communication skills.
- Strong understanding of customer and market insights
- High proficiency in graphic design software.
- High proficiency in online marketing tools
- [Add or delete details about the role where necessary]
Marketing Manager Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Marketing Manager Education and Qualifications
- A bachelor’s degree in marketing, business, advertising or another related field is not required to hire a good Marketing Manager. Vervoe believes in hiring marketing managers based off a skills assessment, rather than the education background on a resume.
- A minimum of 5 years in related marketing roles or marketing department does not guarantee job performance. Vervoe believes in hiring based off merit, not background.
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Marketing Manager must have strong creative thinking skills, and it would be nice to have significant experience in creative graphic design.
How To Write A Marketing Manager Job Description
Step 1. Begin With A Job Summary
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Step 2. Specify A List of Job Requirements
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Step 3. Determine All Required Responsibilities
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Step 4. Include Employee Benefits
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
To find the best person for the role, you need to understand what the role involves. Before creating a Marketing Manager job description, we recommend building your ideal Marketing Manager Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your job description:
Marketing
Campaign Management
Collaboration
Marketing Strategy
Marketing Manager Recruitment Guide
Use our recruitment guide, complete with job descriptions, skill profiles, salaries and interview templates.
- What does a marketing manger do?
- How to interview a marketing manager?
- How much does it cost to hire a marketing manager?
