SEM Manager Job Description
Use this comprehensive SEM Manager job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.
How To Write A SEM Manager Job Description
Summary:
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Requirements:
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Responsibilities:
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Benefits:
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
To find the best person for the role, you need to understand what the role involves. Before creating a SEM Manager job description, we recommend building your ideal SEM Manager Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your SEM Manager job description:
SEM
Campaign management
Marketing Analytics
SEM Manager Job Description Template
Are you an analytical SEM Manager who has a sound understanding of the importance of generating demand and revenue through online marketing channels?
SEM Manager Job Description Summary
Our company is seeking a SEM Manager to join our Marketing team. Your will be generating demand and revenue pipeline through online marketing channels, drive the paid search strategy, and lead the search marketing team to meet agreed KPIs.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
SEM Manager Job Responsibilities
- Lead campaigns across SEM, Programmatic Display, Partnership Marketing
- Lead and manage the bidding strategy and overall account optimisation, ensuring the best results are being achieved by the team
- Set clear and manageable budgets and meet these on a daily, weekly, and monthly basis
- Stay up-to-date and educate team/clients on the latest trends, channels and formats to deliver industry-leading work
- Make a genuine and impactful contribution to innovative thinking
- Ensure a high quality of work across all Performance Media platforms, Data Analytics and Reporting
- [Add or delete details about the role where necessary]
SEM Manager Job Requirements
- Thorough experience with campaign optimisation, management, and reporting
- Experience across paid media channels.
- Exceptional technical knowledge and platform experience to deliver outstanding results across Paid Search and/or Programmatic media.
- Prolific in understanding data in Google Analytics, Adobe Analytics, or Campaign Manager and gaining actionable insights.
- Strong understanding of tracking, tagging, and pixel management.
- Excellent communication, copyright and collaboration skills
- [Add or delete details about the role where necessary]
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a SEM Manager must understand the metrics behind website optimization, and it would be nice to have affiliate marketing experience.
SEM Manager Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
