Chief Marketing Officer Job Description
Use this comprehensive Chief Marketing Officer job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.
How To Write A Chief Marketing Officer Job Description
Summary:
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Requirements:
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Responsibilities:
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Benefits:
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
To find the best person for the role, you need to understand what the role involves. Before creating a Chief Marketing Officer job description, we recommend building your ideal Chief Marketing Officer Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your Chief Marketing Officer job description:
Marketing Strategy
Stakeholder Management
Strategic Thinking
Team Management
Chief Marketing Officer Job Description Template
Are you a strategic thinking Chief Marketing Officer who is passionate about designing and executing a strategic future for our company’s marketing objectives?
Chief Marketing Officer Job Description Summary
Our company is seeking a Chief Marketing Officer to be instrumental in our business achieving our ambitious growth strategy to take us to the next level.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
Chief Marketing Officer Job Responsibilities
- Lead Brand & Campaigns, PR, Research & Insights, Customer Acquisition, Customer Engagement (CRM), B2B and Partnership Marketing
- Develop and implement cutting edge marketing strategies to drive acquisition, engagement, conversion and brand equity
- Partner closely with Commercial, Data, Risk and Product teams to create and deliver on a winning marketing strategy and plan.
- Have a deep understanding of customers needs, preferences & behaviours and understand how to use the right data & insights to deliver strategic commercial value
- Improving how to measure success, from KPI development through to scalable processes and feedback loops.
- Bring a commercial rigour to planning and budgeting, ensuring all key activities are measured and investments are monitored and iterated as required
- Instilling a customer obsession across your teams, leveraging customer research to inform target markets, campaign design and decision making
- Maintaining strong communication channels with cross-functional teams to develop and iterate on the marketing strategy and approach
- [Add or delete details about the role where necessary]
Chief Marketing Officer Job Requirements
- Strategic Ability - deliver high customer growth and cement our position in the market.
- Creativity/Innovation - deep understanding of customers needs, preferences & behaviours and understand how to use the right data & insights to deliver strategic commercial value.
- Cross Functional collaboration - Manage several teams, partner and influence across key internal & external stakeholders.
- Team building and leadership - Significant experience building, growing and developing high performing marketing teams to deliver high quality and impactful results.
- Results Orientated - sets the right goals/targets, tracks/measures
- Change Leadership - supports, mobilises and embeds culture of change management
- [Add or delete details about the role where necessary]
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Chief Marketing Officer must have experience in strategic planning, and it would be nice to have the ability to get their hands dirty when required.
Chief Marketing Officer Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
