Product Marketing Manager Skills Assessment

Growth Product Managers are responsible for driving a business metric or goal like acquisition, activation, retention, referral, or revenue in relation to their assigned products. They learn and research barriers to value, their user personas, identify key market opportunities and communicate product strategy to key stakeholders within the business. They will draw on their strategy, product growth principles and analytics skills.

• Marketing Strategy
• Strategic Thinking
• Marketing Analytics

Technical Product Marketing Managers are responsible for overseas marketing the creation and distribution of promotional campaigns for key technical products. The candidate will have an in-depth understanding of the product’s target market and an understanding of relevant product features. They will draw upon communication, research, problem solving and product marketing skills to create demand for products through effective technical messaging and marketing programs.

• Communication
• Research
• Problem Solving

Junior Product Owners assist with backlog management for agile teams. They help ensure that their team is working on the right priorities. They gather requirements from stakeholders/clients, write & refine user stories, participate in agile rituals e.g planning/estimation. A junior product owner should be able to engage with clients/stakeholders to understand their needs, actively seeking to become a subject matter expert and helping the tech team understand these requirements. A junior product owner would usually be completing the above with the support of a Senior PO or Product Manager. This assessment contains 10 questions that test a candidates ability to succeed as a Junior Product Owner.

• Communication
• Product Management
• Documentation

Product Strategists are responsible for a number of areas within a business's product team. They learn and research their user personas, identify key market opportunities and communication product strategy to key stakeholders within the business. They will draw on their Product strategy, communication and research skills.

• Communication
• Research
• Product Strategist

Technical Writers are responsible for curating documentation that address a particular technical field within a company, for its intended audience. They are responsible for liaising with internal teams on the product and what needs to be documented for its users or customers. Technical writers are responsible for making heavy, hard to digest topics and points simple and easy to read.

• Communication
• Time Management
• Technical Writer

Analytics Product Managers are responsible for identifying gaps in their internal user’s data experience and bridging them by working with the data analytics team. They drive the prioritization of projects and overall vision to develop an organization's internal capacity to effectively operationalize data. They will draw on their data analytics, product management and communication skills to leverage data flow throughout an entire product lifecycle, using that data to build and perfect a feature or product.

• Communication
• Data Analytics
• Analytics Product Manager