Social Media Manager

Use this comprehensive Social Media Manager job description to help you attract candidates with the right skills to perform in your business. This job description template is optimized for easy posting to online job boards or career pages.

How To Write A Social Media Manager Job Description

Once you’ve determined the skills required for the role, you can write a job description to advertise your position to job seekers. Here’s what to include in a Social Media Manager job description:





To find the best person for the role, you need to understand what the role involves. Before creating a Social Media Manager job description, we recommend building your ideal Social Media Manager Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your Social Media Manager job description:

Social Media


Community Engagement


Social Media Manager Job Description

Are you a creative Social Media Manager who is passionate about growing and nurturing your brand’s presence in the market?

Social Media Manager Job Description Summary

Our company is seeking a Social Media Manager to assist us as we grow our brand by planning, implementing and managing our social media presence. We’re looking for someone who is a creative thinker that has excellent attention to detail and their finger on the pulse with social media platforms. You will demonstrate excellent written and oral communication skills and have experience and an interest in data analysis. You will be a team player who provides feedback to internal teams on the success of your campaigns. You will understand the target audience and have a firm grasp on community engagement methods and best practice.

About Your Company

[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]

Social Media Manager Job Responsibilities

As a Social Media Manager at our company, you will:

Social Media Manager Job Requirements

Our ideal Social Media Manager will have:

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Social Media Manager must have strong creative thinking skills, and it would be nice to have significant experience in deep dive analytics.

Social Media Manager Benefits

Pro Tip

Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.