Social Media Manager Job Description
Use this comprehensive Social Media Manager job description template to help you attract candidates with the right skills to perform in your business. This job description example is optimized for easy posting to online job boards or career pages.
Social Media Manager Sample Job Description
Are you a creative Social Media Manager who is passionate about growing and nurturing your brand’s presence in the market?
Social Media Manager Job Description Summary
Our company is seeking a talented Social Media Manager to assist us as we grow our brand by planning, implementing and managing our social media presence and organisation’s online presence. We’re looking for someone who is a creative thinker that has excellent attention to detail and their finger on the pulse with social media platforms. You will demonstrate excellent written and oral communication skills and have experience and an interest in data analysis. You will be a team player who provides feedback to internal teams on the success of your campaigns. You will understand the target audience and have a firm grasp on community engagement methods and best practice.
About Your Company
[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]
Social Media Manager Responsibilities
- Plan, create and implement our social media strategies across the entire brand.
- Content management across multiple social media platforms including Facebook, Instagram, Twitter, LinkedIn etc.
- Identify insights and social media trends of campaigns through data analytics.
- Use data to inform campaigns and social media posts across all social media accounts
- Collaborate with copywriters and multiple stakeholders such as brand teams.
- Liaise with external stakeholders such as digital agencies and influencers.
- Management and dissemination of all leads generated through social media campaigns.
- Monitor, engage and grow our online communities through best-practice community management.
- Monitor company brand consistency, customer engagement, web traffic of social media campaigns
- Monitor and analyze competitor social media communities and social channels
- Manage projects adhering to the social media strategy and overall digital marketing strategy
- Uphold the company's brand voice and increase brand awareness
- [Add or delete details about the role where necessary]
Social Media Manager Requirements
- Excellent communication, interpersonal skills and a high level of attention to detail.
- Fast learner with an ability to adapt techniques based on requirements.
- Thorough understanding of all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest etc)
- A creative mindset and willingness to think outside the box to create engaging content.
- Strong data analysis skills to analyse key metrics of campaign success using Google Analytics or equivalent
- A team player who is willing to work with various internal stakeholders.
- [Add or delete details about the role where necessary]
Social Media Manager Benefits
- [List all of your company’s core benefits here]
- [This list might include health insurance, 401k matching, wellness or commuter reimbursements, and parental leave policies]
- [It also might mention nice perks like the office’s location, your dog-friendly environment, a flexible vacation policy, or meals provided]
- [Consider mentioning industry-specific benefits]
Social Media Manager Education and Qualifications
- A bachelor's degree in marketing, business, advertising or another related field is not required to hire a good Social Media Manager. Vervoe believes in hiring social media managers based off a skills assessment, rather than the education background on a resume.
- A minimum of 2 years in related social media marketing manager roles or marketing department does not guarantee job performance. Vervoe believes in hiring based off merit, not background.
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Social Media Manager must have strong creative thinking skills, and it would be nice to have significant experience in deep dive analytics.
How To Write A Social Media Manager Job Description
Step 1. Begin With A Job Summary
- Why is the role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for your company?
Step 2. Specify A List of Job Requirements
- What technical skills are needed for this role?
- Which soft skills are applicable for this role?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
Step 3. Determine All Required Responsibilities
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
Step 4. Include Employee Benefits
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
Pro Tip
Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
To find the best person for the role, you need to understand what the role involves. Before creating a Social Media Manager job description, we recommend building your ideal Social Media Manager Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your Social Media Manager job description:
Social Media
Analytical
Community Engagement
Writing
Use our recruitment guide, complete with job descriptions, skill profiles, salaries and interview templates.
- What does a social media manger do?
- How to interview a social media manager?
- How much does it cost to hire a social media manager?
