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Social Media Manager Job Description

Use this comprehensive Social Media Manager job description template to help you attract candidates with the right skills to perform in your business. This job description example is optimized for easy posting to online job boards or career pages.

Social media manager job description template

Social Media Manager Sample Job Description

Are you a creative Social Media Manager who is passionate about growing and nurturing your brand’s presence in the market?

Social Media Manager Job Description Summary

Our company is seeking a talented Social Media Manager to assist us as we grow our brand by planning, implementing and managing our social media presence and organisation’s online presence. We’re looking for someone who is a creative thinker that has excellent attention to detail and their finger on the pulse with social media platforms. You will demonstrate excellent written and oral communication skills and have experience and an interest in data analysis. You will be a team player who provides feedback to internal teams on the success of your campaigns. You will understand the target audience and have a firm grasp on community engagement methods and best practice.

About Your Company

[Insert 3-4 sentences summarizing what your company does. Share your mission, vision, and a little bit about your product or service.]

Social Media Manager Responsibilities

As a Social Media Manager at our company, you will:

Social Media Manager Requirements

Our ideal Social Media Manager will have:

Social Media Manager Benefits

Social Media Manager Education and Qualifications

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Social Media Manager must have strong creative thinking skills, and it would be nice to have significant experience in deep dive analytics.

How To Write A Social Media Manager Job Description

Once you’ve determined the skills required for the role, you can write a job description to advertise your position to job seekers. Here’s what to include in a Social Media Manager job description:

Step 1. Begin With A Job Summary

Step 2. Specify A List of Job Requirements

Step 3. Determine All Required Responsibilities

Step 4. Include Employee Benefits

Pro Tip

Ensure that the entire recruitment process, from the job description to assessment to interview, reiterate your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.

To find the best person for the role, you need to understand what the role involves. Before creating a Social Media Manager job description, we recommend building your ideal Social Media Manager Skills Profile. You can complete this skills profile with the hiring manager to define the role, contribution, and skills needed. Here are some examples of skills to include in your Social Media Manager job description:

Social Media


Community Engagement


Use our recruitment guide, complete with job descriptions, skill profiles, salaries and interview templates.

  • What does a social media manger do?
  • How to interview a social media manager?
  • How much does it cost to hire a social media manager?

Discover How To Hire A Social media Manager