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How To Prevent Unconscious Bias From Ruining Your Culture and Diversity

There are two types of biases: conscious biases and unconscious or implicit biases. We can easily spot conscious biases, but spotting unconscious biases isn’t so easy. 

Unconscious bias can stem from stereotypes that we make about certain groups of people based on factors like race, ethnicity, social status, and religion, among others, formed outside our own conscious awareness. 

They lie in our blind spots and are often impossible to spot in ourselves, making it a difficult issue to deal with. However, there are ways to address them. So, in this article, we’ll walk you through how to prevent unconscious bias and protect the culture and diversity in your organization.

Unconscious bias is lurking in your organization

Implicit biases can ruin the diversity and productivity of your company. When left unchecked, they can result in a homogenous culture and lead you to make hiring mistakes, as well as strategic blunders that can cost your organization dearly. 

These unconscious biases tend to lurk in organizations: 

How to prevent unconscious bias from ruining your culture and diversity 1
Top unconscious biases lurking in organizations

Gender bias

Gender bias happens when you favor one gender over another for a role in your organization. This usually happens during the hiring process and when it comes to promotions inside the organization.


The bias happens when you discriminate against a person according to their age. This usually happens to older people (for example, when they try to apply for jobs in fast-paced IT companies). But it can also happen to younger people (usually targetting their experience levels).

Beauty bias

The bias happens when you give an employee favorable treatment because of their appearance. 

Halo effect

The bias happens when we develop a positive outlook for the employee according to just one of their traits. The bias creates a spill-over effect where we start thinking that the person who is great at one thing is also great at many other things.

Horns effect

This bias is the contrary bias to the Halo effect—  this is where we develop a negative outlook for the person according to one of their negative traits.

Confirmation bias

Confirmation bias happens when we seek out information that would confirm our point of view instead of looking at the problem from multiple perspectives. 

Conformity bias

Conformity bias happens when we change our opinion because of peer pressure. This prevents conflicts and stifles creativity in a team. 

Affinity bias

Affinity bias happens when we favor people who look like us or have similar experiences as we do. This can be a really big problem when it comes to diversity in companies. 

How to prevent unconscious bias in your organization

There are many other biases at play in everyday office interactions, but these are the most common ones. However, there are ways how to deal with these unconscious biases in your organization.

You can mitigate unconscious bias, but you and your organization will need to implement essential mechanisms to deal with them…

How to prevent unconscious bias in your organization
How to prevent unconscious bias in your organization

1. Learn about different types of unconscious bias

The first step in dealing with any kind of problem is realizing that there’s a problem. The same thing applies to unconscious biases.

Learning about different kinds of biases (and your own biases) will be the first step in dealing with them in the workplace. Because once you see them, you can create a strategy to deal with them. 

2. Figure out which biases would affect you and your workplace the most

There are hundreds of unconscious biases, but finding out which ones are the most prevalent for your and your organization is imperative. Maybe you have a culture problem where the hiring managers are only hiring people according to the “beer test” (If the manager would go out for a beer with you, you would get hired). If that’s the case, you should work on affinity bias. 

On the other hand, maybe you’re a fast-growing IT company and you’re having problems with ageism by not taking into account older people who might have the necessary skill set for your company and some extra experience. 

Figuring out which biases affect you and your company the most will help you decide on the best course of action to combat them. 

3. Track behavior

Raising awareness of unconscious biases is the first step, but it’s not the last step to solving the problem. 

If you want to address unconscious bias in the workplace, you will have to monitor your behavior first and then your organization’s actions. When you track behavior, you will notice where you’re constantly making mistakes and it will be easier for you to fix them. 

Maybe you’re not speaking out on team meetings since you prefer to keep things conflict-free, but you notice that it stifles creativity and team innovation. That means you should combat conformity bias and speak up at your next team meeting. 

4. Use data to make decisions

Biases hide in narratives so try to use data as much as possible. When you use data to make decisions, you will suspend your unconscious biases and make the decision according to the data that you and your company collected. 

The data-driven decision-making process will help you limit “gut feeling” decisions and will present hard data as the source of making a certain decision. The questions won’t be “which candidates we liked the most” in the recruitment process, but “which candidates scored the highest on our pre-employment tests.” 

5. Create transparency across your organization

Transparent processes inside the organization enable employees to look into processes and ask questions if they think something isn’t right. 

This is especially true when it comes to hiring and promotion processes. It’s essential to know what people are being promoted for. That signals to the employees the things that they have to do in the company to get promoted. Transparency will reduce unconscious bias across the organization.

The same applies to the hiring process— having a transparent hiring process tells employees how (and why) people are being hired in the organization. This eliminates the unconscious bias from both the hiring and promotion process. 

6. Encourage team members to speak up

When you start tracking unconscious bias across the company, it will take some time before you deal with all of it on an organizational level. The biggest support system during that time is your employees. 

Encourage your employees to speak up about any unconscious bias instances in the workplace. This will empower them to take responsibility and reduce unconscious bias in the workplace. Instead of having only the HR team be accountable for eliminating bias, you will have all employees helping out with that. 

7. Hold leaders accountable

Leaders either lead by example or they don’t lead at all. So when there’s an initiative to eliminate and prevent unconscious bias in the workplace, the leaders in the companies will need to be the first ones to do so. Employees emulate the behavior of their leaders. 

Holding decision-makers accountable for diversity, inclusion, and preventing unconscious bias will make everyone in the organization accountable for fixing the problem. But if the leaders aren’t on board with the initiative, it will be almost impossible for employees to be the ones to do so. 

8. Provide unconscious bias training

Most of your employees aren’t aware of the many unconscious biases that are at play in the workplace. So the first thing to eliminate bias in the workplace would be the provide unconscious bias training to all of your employees. 

The initiative needs to be supported by the C-suite since most employees will emulate their behavior so make sure that the leadership team is on board with the process. 

When creating the training curriculum, make sure that you already have analyzed the workplace and pinpointed which biases are the biggest problems for your organization. You should acknowledge the most common ones like gender, confirmation, and affinity bias. This will connect the training curriculum with a tangible problem that’s happening in your organization. 

9. Hold employees accountable

Once you have delivered the training to all of your employees and they understood the problems regarding unconscious bias, it’s time to execute the initiative and that means holding employees accountable. 

When the leadership team is on board, you need to ensure that the initiative doesn’t just stay as some nice words on a piece of paper, but that it’s actually being implemented across the organization. 

To reduce bias, you need to hold employees accountable for their actions and behavior regarding implicit biases. Tracking employees, having a clear criteria, and ensuring that they follow the behaviors from the initiative will help you keep employees accountable for eliminating unconscious bias in the workplace. 

10. Set diversity and inclusion goals

One more way of dealing with unconscious bias is to set diversity and inclusion goals for your company. Most companies have two areas where they focus their diversity and inclusion goals the most: the hiring process and promotions. 

When it comes to the hiring process, the organization will have to find people with diverse backgrounds and hire them as employees for their company, creating a diverse team in your company. One of the best ways to ensure you have this happens is to include diverse voices in your hiring process. 

The second focus area for diversity and inclusion goals is promotions. When it comes to promotions, the entire process needs to be transparent at first and then the companies need to ensure that they have enough diverse voices in the managerial and C-level positions. 


Unconscious bias is there and it’s your responsibility to find it and create a strategy to deal with it. From providing unconscious bias training to setting diversity and inclusion goals, you should now have an idea of the different strategies you can implement at your organization to tackle unconscious bias. But if you want an even more in-depth look at how implicit biases show themselves in the workplace, check out our article on Unconscious Bias Examples To Be Aware of at Your Organization.

Bruno Boksic

Bruno Boksic

Bruno Boksic is a dedicated freelance writer with a passion for helping businesses succeed through the power of words. With over seven years of experience, Bruno specializes in crafting engaging content that educates and inspires audiences, particularly in the HR (tech) industry. As a freelance HR content marketing writer, Bruno's expertise spans various topics, including talent management, employee engagement, gamification, learning & development, and HRIS. Additionally, he covers digital marketing and martech, providing comprehensive content solutions tailored to his clients' needs. Bruno's portfolio includes collaborations with esteemed HR brands such as CultureAmp, Personio, and TestGorilla, as well as top-notch agencies like Directive Consulting and Digital Reach Agency.

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