CUSTOMER STORY
Merkle Cuts Through Competition for Skilled Talent With AI-Graded Assessment
Merkle + Vervoe

About Merkle
Merkle is a full-service customer experience management company focused on business transformation through data, design, and technology, working with Fortune 1000 companies and nonprofits for more than 30 years. It employs 16,000 people worldwide and is headquartered in Columbia, Maryland. Merkle Australia employs around 250 people across Melbourne, Sydney, and Canberra.
QUICK FACTS
- Industry
- Professional Services
- Headquarters
- Columbia, Maryland
- Employees
- ~16,000
- Loyalty members managed
- 650m+
- Locations
- 80+
- Part of dentsu
- Since 2016
The challenge
Merkle Australia adds roughly 40 to 90 people a year across roles that need a broad mix of specialist skills. The team needed an efficient way to test those skills deeply without losing strong candidates to competitors running simpler, faster hiring processes.
The approach
Vervoe’s AI-graded assessments replaced initial screening interviews, combining multiple-choice, long-form, scenario-based, and video questions to assess critical thinking and the reasoning behind a candidate’s answers, not just whether they picked the right option. That let the team focus on what candidates can actually do rather than only what their resume says.
The results
Merkle reports hiring that is more consistent, less biased, and more focused on the skills a role actually needs. Head of Technology Christian Brenner, who had previously used Vervoe to grow a team from 20 to 80 people in four months, credits the platform’s flexibility for helping reduce unconscious bias in hiring decisions.
How do we screen and look after the needs of the candidates, and at the same time, how do we make sure that we’re finding the right people for our business and looking after the needs of the business?
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