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Solving the skills shortage: Building a strong employer brand

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With a skills shortage emerging, and candidates finding themselves choosing between potential employers, effective employer branding has never been more important. But what many may have considered powerful, even edgy tactics a few years ago, are blending in with competitors today, making it hard to stick out in the market. So, what makes a strong employer brand in 2021? 

In this Fireside Chat, we talk to Salesforce’s Lindagrace De la Cruz about how improving your employer brand can help your organization stand out and give you the best chance to attract the best talent.

👉 Learn more about the Solving the skills shortage (Thought leadership series)

About our speaker

Lindagrace De la Cruz

Lindagrace De la Cruz is the Director of Employer Brand & Customer Engagements at Salesforce. In that role, she’s lead the global employer brand strategy, created and rolled out the Salesforce ES Storytellers Network, evolved Employee Success narratives, and coached speakers on how best to present to customer audiences. Her team has won numerous awards and continues to find innovative ways to attract talent and boost employee engagement.

Previously at, Lindagrace spent four years as its Senior Evangelist and storyteller. There she utilized labor market trends and insights to help top organizations around the world refine their recruitment strategies. A winner of the Brandon Hall Excellence Award, and named Training Magazine’s Emerging Leader to Watch, her career has also seen her develop training programs for clients including the US Treasury, Supreme Court, Department of Justice, FBI, and more. 

She’s a graduate of Georgetown University, where she studied Spanish, Business, and Theatre. And to top it all off, she’s an actor and improv expert, having studied at The Second City, and taught improvisation in the US and Australia.

30 mins
Lindagrace De la Cruz
Lindagrace De la Cruz
Director, Employer Brand and Customer Engagements
Omer Molad
Co-founder and CEO

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