How To Hire a Senior Digital Marketing Manager

Complete with job descriptions, skill profiles, and interview templates. Use this Senior Digital Marketing Manager hiring guide to help you make the right decisions, fast.

SENIOR DIGITAL MARKETING MANAGER RECRUITMENT GUIDE

What does a Senior Digital Marketing Manager do?

Senior Digital Marketing Managers oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.

Day to day tasks of a Senior Digital Marketing Manager

Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimisation and data and analytics to support future business growth.
Working alongside Senior Stakeholders, Digital Team, and business unit Marketing leaders, establish a best of breed approach to the use of marketing technology.
Work closely with the Digital Product team to ensure that the marketing technology strategy aligns with the organisation’s broader digital strategy and efforts
Lead the analytics and reporting function in digital campaigns with a focus on optimisation.
Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.
Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies.

Recruitment guide role overview illustration

SENIOR DIGITAL MARKETING MANAGER DEFINITION

Senior Digital Marketing Managers are in charge of planning and managing digital marketing campaigns that promote a company's brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in digital platforms and social media.

HIRING PROCESS

Senior Digital Marketing Manager Hiring Process

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STEP 1
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STEP 2
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STEP 3
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STEP 4
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STEP 5

STEP 1

Build the Ideal Candidate Profile

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

STEP 2

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

STEP 3

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

STEP 4

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

STEP 5

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.

BUILD THE IDEAL CANDIDATE PROFILE

Skills needed for a Senior Digital Marketing Manager

A senior digital marketing manager must have excellent leadership skills and experience in various digital platforms. They must be able to manage customer relationships and plan and implement marketing strategies.

Digital Marketing
Customer Relationship Management
Marketing Strategy
Team Leadership

WRITE A JOB DESCRIPTION BASED ON SKILLS

How to write a Senior Digital Marketing Manager job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Senior Digital Marketing Manager job description:

Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer

Use our sample Senior Digital Marketing Manager job description

SELECTING THE IDEAL CANDIDATE

Sample skill tests for a Senior Digital Marketing Manager

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Question 1

Customer Relationship Management

Question Type: Video

Discuss several ways in which you can measure customer satisfaction, directly and indirectly.

Question 2

Digital Marketing

Question Type: Document

Reach involves building awareness of your brand, products, and services on other websites and offline media to build traffic to different web presences like your main site, microsites, or social media pages. In the document, explain what key activities (at least three) increase your reach.

Question 3

Marketing Strategy

Question Type: Text

Your CEO has asked you to do some market research on previous marketing initiatives and their success. Highlight three problems/issues that could arise from using qualitative versus quantitative data when analyzing data?

INTERVIEW TOP PERFORMERS

How to interview a Senior Digital Marketing Manager

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

MAKING AN OFFER

How much does it cost to hire a Senior Digital Marketing Manager?

The US average for a Senior Digital Marketing Manager is $92,171 according to Ziprecruiter.com while the reported average salary on Comparably.com amounts to $129,824. Bonuses are a large part of the salaries in this field and they can be around $9,000 according to Comparably.

United States

Senior Digital Marketing Manager salaries in the United States range from $44,000 - $132,000 (USD). Senior Digital Marketing Manager salaries in this region will vary depending on the location and size of the brand.

Source: Source: Ziprecruiter

United Kingdom

Senior Digital Marketing Manager salaries in the United Kingdom range from £46,000 - £83,000 (GBP). Senior Digital Marketing Manager salaries in this region will vary depending on the location and size of the brand.

Source: Source: Glassdoor UK

Australia

Senior Digital Marketing Manager salaries in Australia range from $100,000 - $198,000 (AUD). Senior Digital Marketing Manager salaries in this region will vary depending on the location and size of the brand.

Source: Source: Glassdoor