Vervoe

Sales Manager

Sales

What does a sales manager do?

  • Planning and actioning strategic sales plans
  • Analyze and report on sales performance
  • Oversee and coach sales staff, and hold them accountable to their KPI’s
  • Prepare budgets and approve expenditures
  • Forecast sales and understand all team member’s pipeline
  • Determine deal pricing and any special pricing plans

A sales manager is ultimately responsible for the performance of the sales function. By successfully managing the team, sales managers must achieve consistent growth and hit their targets. To be a successful sales manager, the candidate must have the ability to manage their time between leading the team and developing growth strategies.

Recruitment guide role overview illustration

The cost of making a bad hire in this role can be higher than any other role, as managers directly impact the bottom line of your business. It’s crucial to understand the skills your sales manager must have in order to make an impact.​

Role definition illustration

Skills needed for a Sales Manager

A sales manager needs excellent interpersonal and communication skills. Above having excellent knowledge of the sales process, a sales manager also needs to understand how their sales strategy aligns with organisational goals, and best practices to take a product to market. Sales managers also need to understand how to train, coach and motivate their sales team.

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Question 1

Job description checklist illustration

How much does it cost?

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