Relationship Manager
Complete with job descriptions, skill profiles, and interview templates. Use this Relationship Manager hiring guide to help you make the right decisions, fast.
HOW TO HIRE A Relationship Manager
What does a Relationship Manager do?
A Relationship Manager is a type of sales professional who is tasked with developing and maintaining customer relationships that lead to continued business and growth. They seek out new customers and clients and advise them on how they can meet their needs through various products and services on offer.
Day to day tasks of a Relationship Manager
- Setting and exceeding sales targets
- Understand the specific needs and aims of clients and use your relationships to help them realize new opportunities
- Continue to develop and grow client base
- Own and maintain a portfolio of clients and drive revenue from the portfolio
- Improve customer satisfaction of managed accounts
Relationship Manager definition
A Relationship Managers’ primary responsibility is to source new business and maintain relationships with various customers in order to achieve continued growth. Because of this, they require key skills that enable them to be able to connect with customers in a variety of circumstances and have strong business acumen.
HIRING PROCESS
Relationship Manager Hiring Process
Build the Ideal Candidate Profile
Write A Job Description Based On Skills
Selecting The Ideal Candidate
Interview Top Performers
Making An Offer
Build the ideal candidate profile
Skills needed for a Relationship Manager
A relationship manager must be customer-focussed and sales driven. Because each customer is different, a relationship manager needs to have skills in resilience and learning agility. They must also have exceptional written and verbal communication skills and a closing mindset.
- Adaptability
- Organization
- Communication
Pro Tip
For mid-level roles, you’re likely to receive a larder number of applications than you would for a senior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a Relationship Manager job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Relationship Manager job description:
Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Relationship Manager must empathize with customer’s concerns and problems, and it would be nice to have experience with CRM systems.
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a Relationship Manager
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Question 1
Communication
Question Type: Audio
In a 2 minute audio recording, describe your rapport-building strategy for a new client.
Question 2
Adaptability
Question Type: Video
As you prepare onboarding of a new client, you discover a new member of the sales team over-promised on what we can deliver. How do you handle the situation?
Question 3
Organization
Question Type: Text
How do you prioritize which clients to connect with, and when?
INTERVIEW TOP PERFORMERS
How to interview a Relationship Manager
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
Making An Offer
How much does it cost to hire a Relationship Manager?
The US average for a Relationship Manager is $66,041 according to Indeed.com while the reported average salary on Talent.com amounts to $88,311. These differences in average salaries highlight how important commission and industry is.
Relationship Manager Salary United States
Relationship Manager salaries in the United States range from $57,646 – $138,500 (USD). Relationship Manager salaries in the U.S vary a lot depending on the industry, commission structure, as well as the location.
Source: Talent.com
Relationship Manager Salary United Kingdom
Relationship Manager salaries in the United Kingdom range from £24,000 – £75,000 (GBP). Relationship Manager salaries in the UK vary a lot depending on the industry, commission structure, as well as the location.
Source: Glassdoor
Relationship Manager Salary Australia
Relationship Manager salaries in Australia range from $91,085 – $145,008 (AUD). Relationship Manager salaries in Australia vary a lot depending on the industry, commission structure, as well as the location.
Source: Talent.com