How To Hire a Performance Marketing Manager
Complete with job descriptions, skill profiles, and interview templates. Use this Performance Marketing Manager hiring guide to help you make the right decisions, fast.
Performance Marketing Manager Recruitment Guide
What does a Performance Marketing Manager do?
A Performance Marketing Manager is primarily responsible for managing digital accounts and diversifying the channel mix using paid social channels. They focus on campaign-specific results and drive the marketing department’s commercial performance. They will build relationships between brands and publishers to reach, engage, and convert others’ audiences to build sales and the brand.
Day to day tasks of a Performance Marketing Manager
- Managing the day-to-day digital marketing strategy and operations
- Providing reports and analysis to demonstrate effective ROI to key stakeholders
- Own all performance targets and budgets across marketing objectives such as new user acquisition
- Monitor and optimize channels and campaigns to achieve business objectives around quality and scale
- Analyze results and make data-driven recommendations for optimization for future marketing campaigns
- Coordinate with cross-functional teams (product, content, data, CRM) to define metrics, measure performance, and develop actionable insights
Performance Marketing Manager definition
A Performance Marketing Manager is primarily responsible for the management of digital accounts. They will keep their employer abreast of emerging technologies and developments in the digital industry and share knowledge and information with the rest of the performance marketing department. Performance Marketing Manager’s drives the marketing department’s commercial performance through systematic campaign-specific results and overall measurement.
HIRING PROCESS
Performance Marketing Manager Hiring Process
Build the ideal candidate profile
Skills needed for a Performance Marketing Manager
A performance marketing manager must be customer-focussed and have excellent analytical skills. They will be required to utilize their SEO skills to improve their brand’s web traffic and have a solid understanding of the pay-per-click approach. They will have a wealth of knowledge in paid acquisition and how to best design and implement ads on various channels.
- SEO
- PPC
- Paid Acquisition
Pro Tip
You’re likely to receive a smaller number of applications for technical roles than you would for an entry-level position. Ensure you provide details about what it’s like to work for your company and your company values, so applicants know whether your company is the right fit for them.
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a Performance Marketing Manager job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Performance Marketing Manager job description:
Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Performance Marketing Manager must understand the metrics around paid marketing, and it would be nice to have deep dive analytics experience.
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a Performance Marketing Manager
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Question 1
Paid Acquisition
Question Type: Video
Briefly provide an example of a paid campaign you’ve worked on and what the results were.
Question 2
PPC
Question Type: Audio
Describe when you would close an advertisement test and what metrics you would use to decide. Feel free to draw on previous experience as an example.
Question 3
SEO
Question Type: Text
Please describe your process to optimize the following page for Organic Search: https://example.com.
INTERVIEW TOP PERFORMERS
How to interview a Performance Marketing Manager
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
Making An Offer
How much does it cost to hire a Performance Marketing Manager?
The US average for a Performance Marketing Manager is $79,970, according to Payscale.com, while the reported average salary on Glassdoor amounts to $65,834. The top 25% of earners can push their salary over $100,000, including bonuses.
Performance Marketing Manager Salary United States
Performance Marketing Manager salaries in the United States range from $72,000 – $97,000 (USD). Performance Marketing Manager salaries in the U.S vary largely based on location and the size of the organization.
Source: Payscale.com
Performance Marketing Manager Salary United Kingdom
Performance Marketing Manager salaries in the United Kingdom range from £38,000 – £56,000 (GBP). Performance Marketing Manager salaries in the UK vary largely based on location and the size of the organization.
Source: Glassdoor.co.uk
Performance Marketing Manager Salary Australia
Performance Marketing Manager salaries in Australia range from $56,000 – $119,000 (AUD). Performance Marketing Manager salaries in Australia vary largely based on location and the size of the organization.
Source: Payscale.com
