How To Hire a Performance Marketing Manager

Complete with job descriptions, skill profiles, and interview templates. Use this Performance Marketing Manager hiring guide to help you make the right decisions, fast.

PERFORMANCE MARKETING MANAGER RECRUITMENT GUIDE

What does a Performance Marketing Manager do?

A Performance Marketing Manager is primarily responsible for managing digital accounts and diversifying the channel mix using paid social channels. They focus on campaign-specific results and drive the marketing department’s commercial performance. They will build relationships between brands and publishers to reach, engage, and convert others’ audiences to build sales and the brand.

Day to day tasks of a Performance Marketing Manager

Managing the day-to-day digital marketing strategy and operations
Providing reports and analysis to demonstrate effective ROI to key stakeholders
Own all performance targets and budgets across marketing objectives such as new user acquisition
Monitor and optimize channels and campaigns to achieve business objectives around quality and scale
Analyze results and make data-driven recommendations for optimization for future marketing campaigns
Coordinate with cross-functional teams (product, content, data, CRM) to define metrics, measure performance, and develop actionable insights

Recruitment guide role overview illustration

PERFORMANCE MARKETING MANAGER DEFINITION

A Performance Marketing Manager is primarily responsible for the management of digital accounts. They will keep their employer abreast of emerging technologies and developments in the digital industry and share knowledge and information with the rest of the performance marketing department. Performance Marketing Manager’s drives the marketing department’s commercial performance through systematic campaign-specific results and overall measurement.

HIRING PROCESS

Performance Marketing Manager Hiring Process

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STEP 1
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STEP 2
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STEP 3
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STEP 4
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STEP 5

STEP 1

Build the Ideal Candidate Profile

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

STEP 2

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

STEP 3

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

STEP 4

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

STEP 5

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.

BUILD THE IDEAL CANDIDATE PROFILE

Skills needed for a Performance Marketing Manager

A performance marketing manager must be customer-focussed and have excellent analytical skills. They will be required to utilize their SEO skills to improve their brand’s web traffic and have a solid understanding of the pay-per-click approach. They will have a wealth of knowledge in paid acquisition and how to best design and implement ads on various channels.

SEO
PPC
Paid Acquisition

WRITE A JOB DESCRIPTION BASED ON SKILLS

How to write a Performance Marketing Manager job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Performance Marketing Manager job description:

Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer

Use our sample Performance Marketing Manager job description

SELECTING THE IDEAL CANDIDATE

Sample skill tests for a Performance Marketing Manager

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Question 1

Paid Acquisition

Question Type: Video

Briefly provide an example of a paid campaign you’ve worked on and what the results were.

Question 2

PPC

Question Type: Audio

Describe when you would close an advertisement test and what metrics you would use to decide. Feel free to draw on previous experience as an example.

Question 3

SEO

Question Type: Text

Please describe your process to optimize the following page for Organic Search: https://example.com.

INTERVIEW TOP PERFORMERS

How to interview a Performance Marketing Manager

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

MAKING AN OFFER

How much does it cost to hire a Performance Marketing Manager?

The US average for a Performance Marketing Manager is $79,970, according to Payscale.com, while the reported average salary on Glassdoor amounts to $65,834. The top 25% of earners can push their salary over $100,000, including bonuses.

United States

Performance Marketing Manager salaries in the United States range from $72,000 - $97,000 (USD). Performance Marketing Manager salaries in the U.S vary largely based on location and the size of the organization.

Source: Source: Payscale.com

United Kingdom

Performance Marketing Manager salaries in the United Kingdom range from £38,000 - £56,000 (GBP). Performance Marketing Manager salaries in the UK vary largely based on location and the size of the organization.

Source: Source: Glassdoor.co.uk

Australia

Performance Marketing Manager salaries in Australia range from $56,000 - $119,000 (AUD). Performance Marketing Manager salaries in Australia vary largely based on location and the size of the organization.