How To Hire a Growth Marketer

Complete with job descriptions, skill profiles, and interview templates. Use this Growth Marketer hiring guide to help you make the right decisions, fast.

GROWTH MARKETER RECRUITMENT GUIDE

What does a Growth Marketer do?

A growth marketer is a part of the marketing team who will execute constant, iterative tests throughout the sales and marketing funnel and use the results to craft data-driven strategies that improve key performance metrics. The metrics they will focus on include, but are not limited to: click-through rate, monthly active users or revenue — growth marketers don’t confine themselves to top-of-funnel metrics.

Day to day tasks of a Growth Marketer

Develop and execute the growth plan in conjunction with the senior executive team
Own and execute performance marketing
Identify and develop channel opportunities with technology partners
Identify opportunities to implement and then innovate world-class campaigns
Own and execute affiliate marketing
Report, recommend and iterate on campaigns to drive increased ROI
Run AB / MVT experiments
Identify opportunities, threats and challenges in markets and act accordingly
Working closely with data, sales and product

Recruitment guide role overview illustration

GROWTH MARKETER DEFINITION

Growth Marketers aim to attract, engage, and retain customers and will focus on consistent experimentation along with a strong focus on the unique, changing motives and preferences of their customers. By building and delivering highly tailored, individualized messaging aligned to customers needs, they aim to optimize their organization's growth through a number of key metrics that are pivotal to the brand.

HIRING PROCESS

Growth Marketer Hiring Process

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STEP 1
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STEP 2
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STEP 3
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STEP 4
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STEP 5

STEP 1

Build the Ideal Candidate Profile

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

STEP 2

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

STEP 3

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

STEP 4

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

STEP 5

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.

BUILD THE IDEAL CANDIDATE PROFILE

Skills needed for a Growth Marketer

A Growth Marketer must be a technically skilled individual who understands key concepts around marketing, digital, product and web in order to be able to pull together various pillars of a business to create and capitalize on growth opportunities. They will have key skills in managing the needs and desires of a diverse group of stakeholders.

Stakeholder Management
Marketing Strategy
Product Strategy
Website Strategy

WRITE A JOB DESCRIPTION BASED ON SKILLS

How to write a Growth Marketer job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Growth Marketer job description:

Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer

Use our sample Growth Marketer job description

SELECTING THE IDEAL CANDIDATE

Sample skill tests for a Growth Marketer

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Question 1

Product Strategy

Question Type: Video

What are two key value propositions you would use to form a marketing strategy around our product/service?

Question 2

Marketing Strategy

Question Type: Text

We have a large database of contacts. What would your plan be to deliver relevant content and engage with them?

Question 3

Stakeholder Management

Question Type: Video

Your CEO likes to bring his new ideas to you, and there are a lot. Many of which are unable to be executed due to limited resources or misalignment with the current Marketing Strategy.How would you manage these situations to ensure you are nurturing the relationship but not getting pulled in every direction?

INTERVIEW TOP PERFORMERS

How to interview a Growth Marketer

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

MAKING AN OFFER

How much does it cost to hire a Growth Marketer?

The US average for a Growth Marketer is $84,527 according to Salary.com while the reported average salary on Indeed amounts to $85,688. Including annual incentives and/or bonuses, the total package can vary anywhere from $68,190 to $103,633 with the average total cash compensation of $87,416.

United States

Growth Marketer salaries in the United States range from $67,825 - $98,892 (USD). Growth Marketer salaries in the U.S vary a lot depending on the industry, location and the size of the business.

Source: Source: Salary.com

United Kingdom

Growth Marketer salaries in the United Kingdom range from £33,000 - £83,000 (GBP). Growth Marketer salaries in the UK vary a lot depending on the industry, location and the size of the business.

Source: Source: Glassdoor

Australia

Growth Marketer salaries in Australia range from $70,000 - $150,000 (AUD). Growth Marketer salaries in Australia vary a lot depending on the industry, location and the size of the business.