Now Hiring
Head of Growth
The Honest Brief
We’re rebuilding our growth function from the ground up — not iterating on what existed before. Traditional marketing — SEO agencies, static websites, disconnected channels — is being replaced by something faster, more intelligent, and more accountable. We’re moving to an AI-first growth model, and we need someone to lead that transition and own the output.
Here’s what’s already in motion:
- SEO is now managed in-house using AI agents — no agency required.
- The website has been rebuilt and can be updated and iterated with prompts, not code.
- The AE team owns outbound. You support, enable, and improve it.
- We're building AI-powered agents to manage qualification, sales admin, and aspects of account management.
“All of this may change again. That’s the point. The tools available to a B2B growth team are evolving faster than any playbook can capture. The person we need doesn’t have the perfect current-state skill set — they have the mindset to figure out whatever the next state requires.”
This is a pipeline-first, hands-on execution role. For the first 120 days you’ll be a solo operator — no team beneath you. You assess fast, prioritize ruthlessly, and start moving. The job is to build the growth engine and run it simultaneously.
What You’ll Own
Pipeline Generation and Coverage
Primary Accountability- Own all inbound and outbound channels. Pipeline generation and coverage is the job.
- Support and enable the AE team's outbound motion — improve targeting, sharpen sequences, iterate on what's working.
- Stand up the inbound qualification triage — define the criteria, build the routing logic, implement it in HubSpot.
- Lay the groundwork for an ABM motion — identify and tier target accounts, align with the sales team on named account lists.
- Instrument the funnel — build the KPI tree, weekly scorecard, and attribution model so the team can manage from data, not instinct.
Sales Enablement
High Leverage, Immediate Impact- Build and maintain the sales enablement library: master deck, use-case one-pagers, competitor battle cards, and proposal templates.
- Productize the proposal process — reduce time-to-first-proposal to under two hours.
- Free the sales team to spend time selling, not building materials from scratch per deal.
Messaging and Positioning
In Service of Pipeline- Own the outbound narrative — copy, subject lines, sequences, and sales collateral. Everything that touches a prospect.
- Keep the competitive landscape current and ensure Vervoe's positioning reflects where the market is heading.
- Own the website as a GTM asset — iterate fast using our prompt-driven CMS.
- Work directly with the founders on ICP definition and messaging strategy.
Technical GTM
- Direct our in-house SEO agent stack. You don't need to build it — you need to know what good looks like and push it forward.
- Execute on AEO — get the site cited in AI search results for the queries our buyers are actually asking.
- Build the operational GTM layer in HubSpot: lead scoring, inbound routing logic, ABM list scaffolding, stage gate enforcement, and attribution tracking.
- Stand up the measurement layer: KPI tree, weekly scorecard, and channel attribution.
- Identify and implement new tools and platforms as the GTM stack evolves.
What We’re Actually Looking For
We haven’t written a list of required skills like “HubSpot expertise” or “SEO certification”. Those decay. Here’s what doesn’t:
“The willingness to hold the goals tightly while holding the methods loosely.”
“A track record of voluntary obsolescence — moments where you proactively moved away from something you were good at because you saw the landscape shifting.”
“Identity attached to the outcome, not the method.”
In practice, that looks like:
- You have experience driving growth in a complex, upmarket sales motion — enterprise buyers, long cycles, large deals.
- You are AI-pilled — not in a buzzword sense, but in the sense that you're already building growth systems using AI tools and agents.
- You're a high-output solo operator. You write your own sequences, build your own enablement assets, get into HubSpot yourself.
- You can be impactful within a month. You assess quickly, form a view, and start moving.
- You've changed how you work — not just what tools you use — at least once in your career, and you initiated it.
- You think in systems. Messaging affects pipeline. Pipeline affects sales velocity. Sales velocity affects revenue.
- You can write. Clearly, specifically, and in a voice that doesn't sound like a marketing department.
- You've operated at a small company before — where there's no team to hand off to and no process to hide behind.
Who Tends to Be Good at This
We’re not prescribing a background. But the people who thrive in roles like this often share a non-linear career shape:
| Background Signal | What It Tells Us |
|---|---|
| Former founder or early B2B SaaS operator | Has practiced voluntary obsolescence under pressure |
| Two or more genuine career pivots, self-initiated | Demonstrates method agnosticism by choice, not necessity |
| Growth or GTM lead with enterprise motion and complex, large deals | Knows how to generate pipeline in a complex, long-cycle environment |
| High personal output — has run the tools, not just directed others | Can operate as a solo function and build before managing |
| Already building with AI tools — agents, automations, or products | Is ahead of the curve, not catching up to it |
| Generalist with depth in one or two adjacent areas | Has the range to transfer frameworks across domains |
What You’re Walking Into
- A well-defined ICP and a sales motion that's working — this is not zero-to-one. You're accelerating something real.
- A strong and growing customer base across Australia and the US, with logos that open doors in enterprise conversations.
- A lean team — high ownership, short feedback loops, no bureaucracy.
- Direct access to the founders. You'll work alongside them on ICP and strategy, not wait for approval on a deck.
- A GTM stack in active transition. You'll have a say in what it becomes.
- A product customers genuinely love, with strong retention and real expansion opportunity.
- A real marketing budget — doubled in 2026 — and the autonomy to decide how it's spent.
What Happens Next
We use our own platform — every time, for every role.
Initial conversation
A quick call to make sure we're on the same page.
Skills assessment
Not a personality quiz. Designed to show us how you think about growth problems — and give you a realistic sense of the work.
Deeper conversations
We understand what you need to be successful. You get the full picture of the opportunity.
We move quickly
If we're both in, we get started. No drawn-out process.