Vervoe logo

How To Hire a PPC Manager

Complete with job descriptions, skill profiles, and interview templates. Use this PPC Manager hiring guide to help you make the right decisions, fast.

PPC Manager Recruitment Guide

What does a PPC Manager do?

A PPC Manager looks after the internet pay-per-click advertising campaigns for a brand, including the implementing the strategy, design, SEO, and analysis of all ad performance. It is a technical role that is pivotal to the success of internet marketing campaigns.

Day to day tasks of a PPC Manager

Skills assessment

PPC Manager definition

A Pay-Per-Click (PPC) manager ‘s key role is to oversee and manage a company's PPC ad spend and performance. This often includes strategies around PPC marketing while ensuring there is value for money with spend.

Ppc manager 1

PPC Manager Hiring Process

Step 1: Understand the role
Step 2: Source Applicants
Step 3: Skills Assessment
Step 4: Interview
Step 5: Hire

Build the Ideal Candidate Profile​

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.
Build the ideal candidate profile

Skills needed for a PPC Manager

A PPC manager must be analytically skilled and detail focussed. They will understand the important metrics around PPC and what makes a campaign successful. They will utilize the most pertinent and valuable keywords in their marketing and will be able to conduct deep dive research to understand the right words to use.

Pro Tip

For technical roles, you’re likely to receive a larger number of applications than you would for a non-technical position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.


How to write a PPC Manager job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your PPC Manager job description:

Job Title: What position are you hiring for?

Summary: What makes your company unique? What would it be like to work for you?

Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization

Requirements: Skills a candidate must have to perform the job successfully

Benefits: Details of compensation, benefits, and any perks on offer

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a PPC Manager must have sound data analysis skills and it would be nice to have base level sales experience to assist in understanding the entire funnel.

Ppc manager 2

Sample skill tests for a PPC Manager

Create a free account today to access the full assessment and more from our library

Ppc manager 3

Question 1

Keyword Research

Question Type: Spreadsheet

Your client is an eCommerce Business selling hiking boots. Using the following spreadsheet, find 20 relevant keywords. Finally, layout your spreadsheet with columns you feel are important to have in your keyword research spreadsheet.

Ppc manager 3

Question 2

Google Ads

Question Type: Text

Explain your approach for tracking conversion in Google Adwords for a previous campaign.

Ppc manager 3

Question 3


Question Type: Text

Your client is not getting enough clicks to their website for their target keyword. What is the FIRST change you would typically make in your PPC platform to help remedy the situation?


How to interview a PPC Manager

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

Making An Offer

How much does it cost to hire a PPC Manager?

The US average for a PPC Manager is $68,689 according to while the reported average salary on Payscale amounts to $55,661. Ninety percent of talent acquisition managers earn at least $40,000 with ten percent receiving $71,000 or better.

PPC Manager Salary United States

PPC Manager salaries in the United States range from $40,000 – $71,000 (USD). PPC Manager salaries in the U.S vary a lot depending on the industry plus the location and size of the business.

Source: PayScale

PPC Manager Salary United Kingdom

PPC Manager salaries in the United Kingdom range from £23,000 – £44,000 (GBP). PPC Manager salaries in the UK vary a lot depending on the industry plus the location and size of the business.

Source: Check Salary UK

PPC Manager Salary Australia

PPC Manager salaries in Australia range from $48,000 – $72,000 (AUD). PPC Manager salaries in Australia vary a lot depending on the industry plus the location and size of the business.

Source: PayScale