PPC Manager Recruitment Guide
What does a PPC Manager do?
A PPC Manager looks after the internet pay-per-click advertising campaigns for a brand, including the implementing the strategy, design, SEO, and analysis of all ad performance. It is a technical role that is pivotal to the success of internet marketing campaigns.
Day to day tasks of a PPC Manager
PPC Manager definition
A Pay-Per-Click (PPC) manager ‘s key role is to oversee and manage a company's PPC ad spend and performance. This often includes strategies around PPC marketing while ensuring there is value for money with spend.
PPC Manager Hiring Process
Build the ideal candidate profile
Skills needed for a PPC Manager
A PPC manager must be analytically skilled and detail focussed. They will understand the important metrics around PPC and what makes a campaign successful. They will utilize the most pertinent and valuable keywords in their marketing and will be able to conduct deep dive research to understand the right words to use.
For technical roles, you’re likely to receive a larger number of applications than you would for a non-technical position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a PPC Manager job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your PPC Manager job description:
Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a PPC Manager must have sound data analysis skills and it would be nice to have base level sales experience to assist in understanding the entire funnel.
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a PPC Manager
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Question Type: Spreadsheet
Your client is an eCommerce Business selling hiking boots. Using the following spreadsheet, find 20 relevant keywords. Finally, layout your spreadsheet with columns you feel are important to have in your keyword research spreadsheet.
Question Type: Text
Explain your approach for tracking conversion in Google Adwords for a previous campaign.
Question Type: Text
Your client is not getting enough clicks to their website for their target keyword. What is the FIRST change you would typically make in your PPC platform to help remedy the situation?
INTERVIEW TOP PERFORMERS
How to interview a PPC Manager
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
Making An Offer
How much does it cost to hire a PPC Manager?
The US average for a PPC Manager is $68,689 according to Indeed.com while the reported average salary on Payscale amounts to $55,661. Ninety percent of talent acquisition managers earn at least $40,000 with ten percent receiving $71,000 or better.
PPC Manager Salary United States
PPC Manager salaries in the United States range from $40,000 – $71,000 (USD). PPC Manager salaries in the U.S vary a lot depending on the industry plus the location and size of the business.
PPC Manager Salary United Kingdom
PPC Manager salaries in the United Kingdom range from £23,000 – £44,000 (GBP). PPC Manager salaries in the UK vary a lot depending on the industry plus the location and size of the business.
Source: Check Salary UK
PPC Manager Salary Australia
PPC Manager salaries in Australia range from $48,000 – $72,000 (AUD). PPC Manager salaries in Australia vary a lot depending on the industry plus the location and size of the business.