How To Hire a Marketing Manager
Complete with job descriptions, skill profiles, and interview templates. Use this Marketing Manager hiring guide to help you make the right decisions, fast.
Marketing Manager Recruitment Guide
What does a Marketing Manager do?
A Marketing Manager is responsible for planning, implementing and managing the promotion and position of a brand or products and service that a company sells. Typically, marketing managers are employed to retain and attract customers to buy from their company and to build brand awareness via regular marketing campaigns. They will engage with their customers through digital and print technologies and be responsible for the messaging that the brand is putting out and the voice behind the brand.
Day to day tasks of a Marketing Manager
- Plan, implement and analyse marketing strategies, plans, objectives and campaigns.
- Management and execution of annual marketing plan.
- Manage company website.
- Copywriting for customer facing and internal communication.
- Event and customer relationship planning.
- Engagement analysis to measure success of campaigns.
Marketing Manager definition
A Marketing Managers’ primary objective is to retain and obtain customers for their company through marketing and brand awareness campaigns across multiple platforms. A Marketing Manager will be responsible for the presence of a company's brand in the marketplace and play a vital role in growth.
HIRING PROCESS
Marketing Manager Hiring Process
Build the ideal candidate profile
Skills needed for a Marketing Manager
A Marketing Manager must be enthusiastic and passionate about marketing and brand awareness. They must have a high level of proficiency in planning and implementing marketing campaigns, with strengths in strategic thinking. They are required to be able to analyze and draw key insights from marketing data, as well as possess high quality written communication skills for copywriting and collaboration. Additionally, they will be a team player that will collaborate with various stakeholders and have a creative mindset to allow them to have continued success in their campaigns.
- Marketing
- Campaign Management
- Collaboration
- Marketing Strategy
Pro Tip
For senior-level roles, you’re likely to receive a smaller number of applications than you would for an entry level position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a Marketing Manager job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Marketing Manager job description:
Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Marketing Manager must have excellent copywriting and communication skills, and it would be nice to have deep dive data analysis skills.
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a Marketing Manager
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Question 1
Campaign Management
Question Type: Text
What’s the most effective campaign you’ve run so far? What was your role in the campaign? What made it successful?
Question 2
Marketing Strategy
Question Type: Text
We have two possible landing page designs for our new product line. How would you determine which design to use?
Question 3
Marketing
Question Type: Video
Why do you love marketing? Please respond with a one-minute video.
INTERVIEW TOP PERFORMERS
How to interview a Marketing Manager
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
Making An Offer
How much does it cost to hire a Marketing Manager?
The US average for a Marketing Manager is $69,247 according to Indeed.com while the reported average salary on Glassdoor amounts to $65,834. The top 10 percent of Marketing Managers earn $142,902 on average, with 75 percent receiving less than $93,017. In the UK, in the 12 months prior to 2020, 69% of marketing employers increased salaries.
Marketing Manager Salary United States
Marketing Manager salaries in the United States range from $80,523 – $142,902 (AUD). Marketing Manager salaries in the U.S vary depending on the industry and location of the role.
Marketing Manager Salary United Kingdom
Marketing Manager salaries in the United Kingdom range from £30,000 – £80,000 (GBP). Marketing Manager salaries in the UK vary depending on the industry and location of the role.
Source:Hays UK Salary Guide 2020
Marketing Manager Salary Australia
Marketing Manager salaries in Australia range from $77,000 – $140,000 (AUD). Marketing Manager salaries vary depending on the industry and location of the role.
