Marketing Manager

Complete with job descriptions, skill profiles, and interview templates. Use this Marketing Manager hiring guide to help you make the right decisions, fast.

HOW TO HIRE A Marketing Manager

What does a Marketing Manager do?

A Marketing Manager is responsible for planning, implementing and managing the promotion and position of a brand or products and service that a company sells. Typically, marketing managers are employed to retain and attract customers to buy from their company and to build brand awareness via regular marketing campaigns. They will engage with their customers through digital and print technologies and be responsible for the messaging that the brand is putting out and the voice behind the brand.

Day to day tasks of a Marketing Manager

Skills assessment

Marketing Manager definition

A Marketing Managers’ primary objective is to retain and obtain customers for their company through marketing and brand awareness campaigns across multiple platforms. A Marketing Manager will be responsible for the presence of a company's brand in the marketplace and play a vital role in growth.

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HIRING PROCESS

Marketing Manager Hiring Process

Step 1: Understand the role
Step 2: Source Applicants
Step 3: Skills Assessment
Step 4: Interview
Step 5: Hire

Build the Ideal Candidate Profile​

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.
Build the ideal candidate profile

Skills needed for a Marketing Manager

A Marketing Manager must be enthusiastic and passionate about marketing and brand awareness. They must have a high level of proficiency in planning and implementing marketing campaigns, with strengths in strategic thinking. They are required to be able to analyze and draw key insights from marketing data, as well as possess high quality written communication skills for copywriting and collaboration. Additionally, they will be a team player that will collaborate with various stakeholders and have a creative mindset to allow them to have continued success in their campaigns.

Pro Tip

For senior-level roles, you’re likely to receive a smaller number of applications than you would for an entry level position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.

WRITE A JOB DESCRIPTION BASED ON SKILLS

How to write a Marketing Manager job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Marketing Manager job description:

Job Title: What position are you hiring for?

Summary: What makes your company unique? What would it be like to work for you?

Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization

Requirements: Skills a candidate must have to perform the job successfully

Benefits: Details of compensation, benefits, and any perks on offer

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Marketing Manager must have excellent copywriting and communication skills, and it would be nice to have deep dive data analysis skills.

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SELECTING THE IDEAL CANDIDATE

Sample skill tests for a Marketing Manager

Create a free account today to access the full assessment and more from our library

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Question 1

Campaign Management

Question Type: Text

What’s the most effective campaign you’ve run so far? What was your role in the campaign? What made it successful?

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Question 2

Marketing Strategy

Question Type: Text

We have two possible landing page designs for our new product line. How would you determine which design to use?

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Question 3

Marketing

Question Type: Video

Why do you love marketing? Please respond with a one-minute video.

INTERVIEW TOP PERFORMERS

How to interview a Marketing Manager

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

Making An Offer

How much does it cost to hire a Marketing Manager?

The US average for a Marketing Manager is $69,247 according to Indeed.com while the reported average salary on Glassdoor amounts to $65,834. The top 10 percent of Marketing Managers earn $142,902 on average, with 75 percent receiving less than $93,017. In the UK, in the 12 months prior to 2020, 69% of marketing employers increased salaries.

Marketing Manager Salary United States

Marketing Manager salaries in the United States range from $80,523 – $142,902 (AUD). Marketing Manager salaries in the U.S vary depending on the industry and location of the role.

Marketing Manager Salary United Kingdom

Marketing Manager salaries in the United Kingdom range from £30,000 – £80,000 (GBP). Marketing Manager salaries in the UK vary depending on the industry and location of the role.

Marketing Manager Salary Australia

Marketing Manager salaries in Australia range from $77,000 – $140,000 (AUD). Marketing Manager salaries vary depending on the industry and location of the role.