How To Hire a Marketing Assistant
Complete with job descriptions, skill profiles, and interview templates. Use this Marketing Assistant hiring guide to help you make the right decisions, fast.
Marketing Assistant Recruitment Guide
What does a Marketing Assistant do?
A Marketing Assistant provides a central point of assistance in the development and distribution of marketing and promotional material for the wider marketing team. They will carry out duties including data entry and analysis. Additionally, they will assist with conducting and collating findings from market research and provide administrative assistance, as well as schedule social media posts. They may draft smaller pieces of copyright and digital pieces for the marketing team or have a role in proofreading and fact checking.
Day to day tasks of a Marketing Assistant
- Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs.
- Coordinate marketing campaigns, including copy, posts, scheduling, testing, and database management.
- Monitor and report on email, digital, social media and content marketing campaigns.
- Maintain a directory and inventory of marketing, sales and office support materials
- Assist with maintaining and developing databases and mailing lists.
- Take notes, type up documents, populate spreadsheets and input data.
- Schedule and arrange meetings and travel itineraries.
Marketing Assistant definition
A Marketing Assistants’ primary responsibility is to support the work of marketing managers and executives on all marketing campaigns and projects. They will also work closely with employees in other functions, such as advertising, market research, production, sales, and distribution.
HIRING PROCESS
Marketing Assistant Hiring Process
Build the ideal candidate profile
Skills needed for a Marketing Assistant
A marketing assistant must have excellent stakeholder management skills and a good understanding of the content requirements for marketing. They will be across all forms of social media and understanding various marketing strategies at a high level.
- Stakeholder Management
- Content Marketing
- Social Media
- Marketing Strategy
Pro Tip
For entry-level roles, you’re likely to receive a larger number of applications than you would for a senior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.
WRITE A JOB DESCRIPTION BASED ON SKILLS
How to write a Marketing Assistant job description
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Marketing Assistant job description:
Job Title: What position are you hiring for?
Summary: What makes your company unique? What would it be like to work for you?
Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization
Requirements: Skills a candidate must have to perform the job successfully
Benefits: Details of compensation, benefits, and any perks on offer
Pro Tip
In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Marketing Assistant must have incredible data entry skills, and it would be nice to have experience running small campaigns.
SELECTING THE IDEAL CANDIDATE
Sample skill tests for a Marketing Assistant
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Question 1
Marketing Strategy
Question Type: Multiple Choice
You’re working for a digital marketing agency and are signing a new client. The standard fee for a YouTube advertisement is $2479 but you have offered a 15% discount to sign them up as a customer. What would the fee be for this?
Question 2
Content Marketing
Question Type: Video
There is a new app that finds hidden flash sales and provides the user with deals on a daily basis. The free service gives you a certain number of deal finds and for a minimal upgraded fee, you get all the best and complete deals on the market. How would you go about promoting this new app?
Question 3
Stakeholder Management
Question Type: Text
As a Marketing Assistant, you will be supporting many key stakeholders in the business which will pull you in many directions. Imagine one stakeholder keeps asking you to do small tasks that are pulling you away from the core function of your role. How would you manage this?
INTERVIEW TOP PERFORMERS
How to interview a Marketing Assistant
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.
Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.
Making An Offer
How much does it cost to hire a Marketing Assistant?
The US average for a Marketing Assistant is $43,630 according to Salary.com while the reported average salary on Zip Recruiter amounts to $39,613. The bottom twenty five percent of earners will typically earn up to $37,731.
Marketing Assistant Salary United States
Marketing Assistant salaries in the United States range from $32,360 – $54,657(USD). Marketing Assistant salaries in the U.S vary largely based on location and business size.
Source: Salary.com
Marketing Assistant Salary United Kingdom
Marketing Assistant salaries in the United Kingdom range from £17,000 – £30,000 (GBP). Marketing Assistant salaries in the UK vary largely based on location and business size.
Source: Hays UK Salary Guide 2020
Marketing Assistant Salary Australia
Marketing Assistant salaries in Australia range from $39,000 – $59,000 (AUD). Marketing Assistant salaries in Australia vary largely based on location and business size.
Source: PayScale.com
