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How To Hire a Marketing Assistant

Complete with job descriptions, skill profiles, and interview templates. Use this Marketing Assistant hiring guide to help you make the right decisions, fast.

Marketing Assistant Recruitment Guide

What does a Marketing Assistant do?

A Marketing Assistant provides a central point of assistance in the development and distribution of marketing and promotional material for the wider marketing team. They will carry out duties including data entry and analysis. Additionally, they will assist with conducting and collating findings from market research and provide administrative assistance, as well as schedule social media posts. They may draft smaller pieces of copyright and digital pieces for the marketing team or have a role in proofreading and fact checking.

Day to day tasks of a Marketing Assistant

Skills assessment

Marketing Assistant definition

A Marketing Assistants’ primary responsibility is to support the work of marketing managers and executives on all marketing campaigns and projects. They will also work closely with employees in other functions, such as advertising, market research, production, sales, and distribution.

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Marketing Assistant Hiring Process

Step 1: Understand the role
Step 2: Source Applicants
Step 3: Skills Assessment
Step 4: Interview
Step 5: Hire

Build the Ideal Candidate Profile​

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.
Build the ideal candidate profile

Skills needed for a Marketing Assistant

A marketing assistant must have excellent stakeholder management skills and a good understanding of the content requirements for marketing. They will be across all forms of social media and understanding various marketing strategies at a high level.

Pro Tip

For entry-level roles, you’re likely to receive a larger number of applications than you would for a senior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.


How to write a Marketing Assistant job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Marketing Assistant job description:

Job Title: What position are you hiring for?

Summary: What makes your company unique? What would it be like to work for you?

Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization

Requirements: Skills a candidate must have to perform the job successfully

Benefits: Details of compensation, benefits, and any perks on offer

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Marketing Assistant must have incredible data entry skills, and it would be nice to have experience running small campaigns.

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Sample skill tests for a Marketing Assistant

Create a free account today to access the full assessment and more from our library

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Question 1

Marketing Strategy

Question Type: Multiple Choice

You’re working for a digital marketing agency and are signing a new client. The standard fee for a YouTube advertisement is $2479 but you have offered a 15% discount to sign them up as a customer. What would the fee be for this?

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Question 2

Content Marketing

Question Type: Video

There is a new app that finds hidden flash sales and provides the user with deals on a daily basis. The free service gives you a certain number of deal finds and for a minimal upgraded fee, you get all the best and complete deals on the market. How would you go about promoting this new app?

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Question 3

Stakeholder Management

Question Type: Text

As a Marketing Assistant, you will be supporting many key stakeholders in the business which will pull you in many directions. Imagine one stakeholder keeps asking you to do small tasks that are pulling you away from the core function of your role. How would you manage this?


How to interview a Marketing Assistant

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

Making An Offer

How much does it cost to hire a Marketing Assistant?

The US average for a Marketing Assistant is $43,630 according to while the reported average salary on Zip Recruiter amounts to $39,613. The bottom twenty five percent of earners will typically earn up to $37,731.

Marketing Assistant Salary United States

Marketing Assistant salaries in the United States range from $32,360 – $54,657(USD). Marketing Assistant salaries in the U.S vary largely based on location and business size.


Marketing Assistant Salary United Kingdom

Marketing Assistant salaries in the United Kingdom range from £17,000 – £30,000 (GBP). Marketing Assistant salaries in the UK vary largely based on location and business size.

Marketing Assistant Salary Australia

Marketing Assistant salaries in Australia range from $39,000 – $59,000 (AUD). Marketing Assistant salaries in Australia vary largely based on location and business size.