Marketing Analyst

Complete with job descriptions, skill profiles, and interview templates. Use this Marketing Analyst hiring guide to help you make the right decisions, fast.

HOW TO HIRE A Marketing Analyst

What does a Marketing Analyst do?

The scope of Marketing Analyst’s role involves analyzing, understanding, interpreting and manipulating numerous types of sales-related data. This will include customer demographics, performance of marketing campaigns and promotional material, performance of sales and market depth and penetration. Marketing analysts are also responsible for preparing and delivering the results of market research campaigns which involve customer surveys, focus group activities and questionnaires; with the aim of assessing the success of the brands position and understanding better the customer base. Marketing analysts also work with raw data and statistics to analyze market trends which assists in identifying opportunities for the sales division.

Day to day tasks of a Marketing Analyst

Skills assessment

Marketing Analyst definition

A Marketing Analysts’ primary responsibility is to gather, analyze, interpret, manipulate and visualize raw, key data to help their brand plan successful marketing and sales campaigns and to better understand the success of all executed campaigns.

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HIRING PROCESS

Marketing Analyst Hiring Process

Step 1: Understand the role
Step 2: Source Applicants
Step 3: Skills Assessment
Step 4: Interview
Step 5: Hire

Build the Ideal Candidate Profile​

To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, its contribution, and the skills needed.

Write A Job Description Based On Skills

Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.

Selecting The Ideal Candidate

See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customize one for your organization.

Interview Top Performers

Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.

Making An Offer

Once you assess your candidates against these skills, you’re ready to offer the top performer(s). You should base your offer on the value that the candidate would bring to your team and your business as a whole. It is also important to ensure your compensation and benefits packages are competitive in the industry and help you attract and retain the top talent.
Build the ideal candidate profile

Skills needed for a Marketing Analyst

A Marketing Analyst must have technical skills and understand how to analyze and interpret data. They will have fundamental research skills and be able to communicate their thoughts and findings with various stakeholders..

Pro Tip

For entry-level roles, you’re likely to receive a larger number of applications than you would for a senior position. Ensure you provide details about what it’s like to work for your company, and what your company values are so applicants know whether your company is the right fit for them.

WRITE A JOB DESCRIPTION BASED ON SKILLS

How to write a Marketing Analyst job description

Once you’ve determined the skills required for the role, you can write the job description to advertise for your position. Here’s what to include in your Marketing Analyst job description:

Job Title: What position are you hiring for?

Summary: What makes your company unique? What would it be like to work for you?

Responsibilities: An overview of the role’s day-to-day activities, and how the position contributes to the organization

Requirements: Skills a candidate must have to perform the job successfully

Benefits: Details of compensation, benefits, and any perks on offer

Pro Tip

In building your candidate profile, remember you’ve already identified what skills are needed to succeed in the role. Here’s where to list your “must-have” skills and maybe a couple of “nice-to-have” skills. For example, a Marketing Analyst must understand data analysis, and it would be good to have sales experience.

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SELECTING THE IDEAL CANDIDATE

Sample skill tests for a Marketing Analyst

Create a free account today to access the full assessment and more from our library

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Question 1

SQL

Question Type: Multiple Choice

You have a table for users where you are able to search for users by any age. Write a query to restrict the entries in the user table for individuals with ages less than 18.

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Question 2

Data Analysis

Question Type: Text

You have run A/B testing for a campaign and there is no significant difference in the results. The CEO likes one campaign but the COO prefers the other

How do you decide which to choose?

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Question 3

Research

Question Type: Text

 Imagine the organization is looking at branching out into a new country. What information would you gather to determine its viability and how to best position it?

INTERVIEW TOP PERFORMERS

How to interview a Marketing Analyst

Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The interview should focus on any skills that require development that were highlighted from the skills assessment.

Now you know that candidates can do the job, the interview becomes more of a relationship building exercise where you can get to know the candidate on a more personal level, understand their motivations, and how they would fit in with the team.

Making An Offer

How much does it cost to hire a Marketing Analyst?

The US average for a Marketing Analyst is $54,384 according to Salary.com while the reported average salary on Indeed amounts to $62,997. Ninety percent of marketing analysts earn at least $40,141 with the top 10 percent earning at least $69,404.

Marketing Analyst Salary United States

Marketing Analyst salaries in the United States range from $40,141 – $69,404 (USD). Marketing Analyst salaries in the U.S vary a lot depending on the industry and the location of the company.

Source: Salary.com

Marketing Analyst Salary United Kingdom

Marketing Analyst salaries in the United Kingdom range from £19,000 – £44,000 (GBP). Marketing Analyst salaries in the UK vary a lot depending on the industry and the location of the company.

Source: Payscale

Marketing Analyst Salary Australia

Marketing Analyst salaries in Australia range from $50,000 – $92,000 (AUD). Marketing Analyst salaries in Australia vary a lot depending on the industry and the location of the company.

Source: Payscale