The role of a growth marketer is to use experiments and data to identify the best ways to maximise results and reach their target audience. Growth marketing is customer focussed, and uses evidence-based strategies to reach their target market to optimize customer acquisition and retention over time.
The goal of growth marketers is to not only attract new customers, but to continuously satisfy existing customers enough that they continue to purchase from the business, as well as positively review and promote the business to their family, friends and colleagues. Through the attraction of new customers and the satisfaction of existing customers, this will ensure ongoing revenue growth and profitability, and that all marketing efforts are aimed towards the right customers.
Day-to-day tasks of this role:
- Conduct customer research.
- Analyse findings and data.
- Create reports based on the data found to share with other stakeholders.
- Create content to share in order to create brand awareness.
- Create strategies to implement brand marketing.
Understand the Role
Review the skills profile
To find the best person for the role, you need to understand what the role involves. You can complete this with the hiring manager to define the role, what it contributes to the organization, and the skills needed.
Write a job description based on skills
Once you understand the requirements for the role, you’ll need to understand the skills for success. You can then write an effective job description to promote your role.
Select the ideal candidate
See which applicants have the right skills for the role. Send all your applicants a Vervoe skills assessment from the expert library, or customise one for your organization.
Interview top performers
Your skills assessment results will identify top performers. Focus your time on interviewing those that have met or exceeded your requirements. Assessment results will also help guide which skill areas to focus on in the interview.
UNDERSTAND THE ROLE
Skills profile for a Growth Marketer
A growth marketer will require a tertiary qualification, such as a Bachelor degree in business, marketing, public relations or communications. Relevant industry training, and on-the-job experience is also favourable when applying for this role. There are some common skills required for this position.
It is important that a growth marketer has extensive skills and knowledge in lead generation. They must be strategic with who they approach for cold outreach, and demonstrate resilience that enables them to continue with lead generation after setbacks and challenges. They must also be proficient in targeting prospects that are experiencing issues that the product/service solves, and successfully form strong and ongoing relationships with them.
A growth marketer must also have strong critical thinking skills. They must have an inherent ability to process a lot of information and pick out important parts that they can use for their role, as well as the ability to work through a large amount of information without being overwhelmed.
A growth marketer must also be extremely creative. They must be able to think outside of the box to grab prospects attention and generate new leads, and not be afraid to try things that haven’t been done before. They must be willing to face challenges, and to try new ways to generate leads rather than staying with the same method.
Once you’ve determined the skills required for the role, you can write the job description to advertise for your position.
Growth Marketer Job Description
- Why is this role being filled?
- How does this role fit into the organization and the team?
- What makes your company unique?
- What would it be like to work for you?
- What technical skills are needed for this role?
- Which soft skills are applicable?
- What are the nice-to-have experiences of your ideal candidate?
- Include availability preferences in this section
- What are the key deliverables for this role?
- What does the day-to-day of this role look like?
- Compensation & bonuses
- Employee benefits & perks
- Ongoing training benefits
PRO TIP #1
As a growth marketer will need to be competent at using many online platforms, it is important to include which ones the successful candidate will be using in the job description. This will ensure that the business hires an applicant who knows how to use these programs, how to collect relevant data and information from them, and also use the data findings to create reports and make evidence-based changes.
PRO TIP #2
Ensure that the entire recruitment process from job description to assessment to interview reiterates your company vision and values. This will help you identify the right people for the role, and applicants will know whether your company is the right fit for them.
Sample skills assessment
Question Type: Document
When you first start with a new company, how do you understand its product/service and customers? Provide examples.
Question Type: Text
What is the most creative way you have used to gain leads? If you haven’t yet – can you think of a creative way to gain leads from our prospects?
Question Type: Video
Describe a time where you have been presented with a wealth of information and had to make conclusions from it. How did you draw out the important information and disregard the rest?
Interview guide for a Growth Marketer
Once your Vervoe skills assessment has surfaced the most qualified people for your open role, you can focus on interviewing these candidates. The PDF interview guide contains structured questions against each of the competencies for this role.
This interview guide is intended to be used in conjunction with the Vervoe skills assessment. Where a candidate has scored Low – Medium on a skill, focus on asking more questions from that skill to gain deeper insight into their level of competency.
PDF INTERVIEW GUIDE
Get your copy of the interview guide to complete the hiring process. Includes questions against each of the skill competencies for the role.