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Assessments with ‘Paid Acquisition’ Skill

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The skills that are tested in this assessment for a Performance Marketing Manager include how skilled the candidate is in SEO, PPC, and paid acquisition. The assessment tests a candidates ability to optimize online pages, track results of implemented SEO methods, design PPC campaigns, their ability to know when to end an advertising campaign and the metrics they would use to come to this conclusion, as well as changes they would make to a campaign that is not as successful as they would like.