Marketing Skills Assessments
The skills that are tested in this assessment for a Senior Digital Marketing Manager include how skilled the candidate is in creating marketing strategies, managing customer relationships, their digital marketing abilities, and leading a team. This assessment will test how a candidate utilizes planning tools such as the RACE Planning Framework to plan digital marketing strategies, how they would go about reviewing the marketplace and setting digital marketing objectives for the organization, ways that they suggest to measure customer satisfaction, activities to increase reach, and how they would build a high performing team.
The skills that are tested in this assessment for a Content Writer include how skilled they are in their ability to write content, manage multiple projects, and their ability to fit into the company culture. The assessment asks questions that determine if the candidate is able to come up with engaging content to be shared publically, know the difference between B2B writing and B2C writing, how they would manage and prioritize working on multiple important projects at once, as well as what they consider to be important values in the workplace and what they value in a teammate.
The skills that are tested in this assessment for a Performance Marketing Manager include how skilled the candidate is in SEO, PPC, and paid acquisition. The assessment tests a candidates ability to optimize online pages, track results of implemented SEO methods, design PPC campaigns, their ability to know when to end an advertising campaign and the metrics they would use to come to this conclusion, as well as changes they would make to a campaign that is not as successful as they would like.
The skills that are tested in this assessment for an SEO Specialist include how skilled the candidate is in creating and implementing website strategies, SEO, Google Analytics, and working with and managing the expectations of stakeholders. The assessment tests a candidates ability to conduct an SEO audit and provide recommendations on how the business can improve, how to manage co-workers to ensure all deadlines are met and updates can be given to stakeholders, their ability to utilize Google Analytics and set up goals, and how to avoid duplicated content on a website.
The skills that are tested in this assessment for an SEO Manager include how skilled the candidate is in SEO, collaborating and working with others, working with Google Analytics, and planning and implementing website strategies. This assessment tests a candidate's ability to conduct an SEO audit on a website, how well they can help and work with a non-technical colleague, their ability to look through a website a provide recommendations on how it could be optimized, and how effectively they are able to use Google Analytics.
The skills that are tested in this assessment for an SEM Manager include how skilled the candidate is in campaign management, search engine marketing, and marketing analytics. This assessment tests a candidates ability to come up with strategies to optimize landing pages, stop Ads from the business appearing in irrelevant searches, the effective use of platforms to run campaigns, their opinion on success metrics and the importance of success metrics, and their ability to identify problems with campaigns and make appropriate adjustments.
The skills that are tested in this assessment for a PPC Manager include how skilled the candidate is in terms of their ability to utilize Google Ads, implement PPC strategies and perform keyword research. This assessment tests a candidates ability to use Google Ads to phrase match a keyword, the changes that they would make in order to increase the number of clicks to their website for a target keyword, how they would conduct research in order to find relevant keywords, and strategies they would implement to improve the position of an Ad.
The skills that are tested in this assessment for a Digital Marketing Manager include how skilled the candidate is in campaign creation and design, their creative thinking abilities, how they collaborate with others, and their digital marketing skills. The assessment will test how the candidate measures the success of campaigns and make appropriate improvements, their ability to think creatively to enhance a brand, how they would use Facebook groups to grow traffic, as well as their opinion on the importance of a strong connection between the customer success and marketing team in an organization.
The skills that are tested in this assessment for a Marketing Manager include how skilled the candidate is in motivating and managing other team members, and what they value to be important. The assessment will test candidates based on how they manage teams, how they work towards motivating other team members, how they would assist team members will less marketing knowledge and experience, and what they value and how they approach difficult situations.
The skills that are tested in this assessment for a Marketing Coordinator include how skilled the candidate is in content marketing, their ability to plan marketing strategies, and their overall learning agility. The assessment will ask candidates to explain how they would spend their first 3 months as a marketer at the company, to analyze and report on the strengths and weaknesses of competitors, how they respond to constructive criticism, and what KPIs they consider most important.
The skills that are tested in this assessment for a Marketing Analyst include the candidate's ability to conduct extensive research, analyze and provide recommendations based on data, communicate with other key stakeholders, and their proficiency in SQL. The assessment will ask candidates how they would use qualitative and quantitative data, what information they would gather when a business is expanding into different countries and markets, how they would present data and make recommendations to a team of stakeholders, and their ability to use SQL to communicate with a database.
The skills that are tested in this assessment for a Vice President of Marketing include the candidate's ability to successfully manage and motivate their team, to manage internal and external stakeholders, and to come up with effective marketing strategies to help achieve company goals. This assessment will ask candidates how they will ensure that their team stays up to date with industry knowledge, technology changes, and marketing practices, how they measure and manage their team's performance, their plan for changing the set marketing strategy when unforeseen circumstances arise, how they believe the marketing team should interact and collaborate with other departments in the business, and the top priorities they believe are most important for the marketing department.
Marketing hiring assessments and skills tests
In order to determine if someone has the necessary skills for a marketing position, many companies will administer a marketing assessment. This pre-employment assessment can include questions about the candidate’s knowledge of marketing concepts and strategies, as well as their ability to put these concepts into practice. A marketing skills test may also be given to measure the candidate’s ability to execute specific marketing tasks. Marketing skills tests are useful for hiring managers and recruiters looking to incorporate skills based hiring in their recruitment strategy.
What is a marketing skills assessment?
A marketing assessment is a test or questionnaire used to determine if someone has the necessary skills for a marketing position. It may include questions about the candidate’s knowledge of marketing concepts and strategies, as well as their ability to put these concepts into practice.
What are some examples of marketing skills assessment questions?
Some common marketing assessment questions include:
- In your role, you will be supporting many key stakeholders in the business which will pull you in many directions. Imagine one stakeholder keeps asking you to do small tasks that are pulling you away from the core function of your role. How would you manage this?
- There is a new app that finds hidden flash sales and provides the user with deals on a daily basis. The free service gives you a certain number of deal finds and for a minimal upgraded fee, you get all the best and complete deals on the market. How would you go about promoting this new app?
- In your opinion, what is the main purpose of Marketing in B2B organizations and how do you implement this?
- In a recent senior leadership meeting, a concern was raised about a lack of education with the organization’s current customers which was resulting in low adoption rates. Do you think this is an issue that the marketing team could help solve? Why/Why not?
- Several new competitors have recently entered the market your business is in and are making enough noise that your CEO is now convinced you need to change your value prop. How would you address your CEOs concerns?
Marketing skill test templates
There are a number of different types of marketing assessments. Here are some examples:
- Skills Test: This type of assessment measures the candidate’s ability to execute specific marketing tasks.
- Knowledge Test: This type of assessment tests the candidate’s knowledge of marketing concepts and strategies.
- Concept Test: This type of assessment asks the candidate to explain or illustrate specific marketing concepts.
- Scenario Test: This type of assessment presents the candidate with a hypothetical marketing scenario and asks them how they would respond.
What are the benefits of a marketing assessment?
There are a few reasons why companies might use a marketing assessment:
- To determine if the candidate has the necessary skills for the job.
- To assess the candidate’s knowledge of marketing concepts and strategies.
- To measure the candidate’s ability to put marketing concepts into practice.
- To evaluate the candidate’s potential for success in a marketing role.